High Quality vs Low Cost Bargain: The Current Dichotomy
High Quality vs Low Cost Bargain: The Current Dichotomy! (XXVI). The epexegesis epilogue.
Have a happy beginning of April after Easter week. I hope you are now refreshed and much more positive to continue with the rest of the year 2021. The beginning of the fairytale of high quality vs low-cost bargain. As with any fairytale, all our current issues with pricing have a historic foundation. And the…
High Quality vs Low-Cost Bargain: The Current Dichotomy! (XXV). Denouement. Happy Easter.
Have a beautiful Easter time. Sadly, I want to share that my little dog, Cherry, passed away this morning. She was the little one of three dogs that we have at home. The reason why I have been so stressed lately is related to my dog, Cherry. Cherry has a health issue that I was…
High Quality vs Low-Cost Bargain: The Current Dichotomy! (XXIV). Basic Principles of Pricing Wars Explained.
Have a beautiful Tuesday. In my last post, I started to explain that the foundation for pricing contradictions occurs when our price and quality mix for products and/or services are not located around or near the Value Equivalent Line (VEL). The stress to deliver on time is also another factor of mistakes. Before anything else,…
High Quality vs Low Cost Bargain: The Current Dichotomy! (XXIII). How to compare COVID19 Vaccines prices?
Last Friday, we left you with an extensive homework to read. Some of the articles were didactical, others more specialized with the scientific or medical jargon; meanwhile the rest were quite informative and favorable for you to grasp the situation of the COVID19 vaccines. I hope you enjoyed your reading. My objective was to set…
High Quality vs Low Cost Bargain: The Current Dichotomy! (XXII). Pricing Contradictions in the context of the Vaccines Covid-19
High Quality vs Low Cost Bargain Pricing Contradictions Today I will introduce to you a brain game. My final aim is to explain what does it mean a pricing contradiction, and why do we have to dig deeper beyond economics and data number analysis, when setting prices. There is a gray zone when we land…
High Quality vs Low-Cost Bargain: The Current Dichotomy (XXI). The Meaning of Low-Cost Bargain
This week is our penultimate one in our saga. I would like to acknowledge again that we are expecting to end this current epic on March 30th, 2021. Therefore, we must continue our journey. Today it is the day for understanding the meaning of low-cost bargain pricing. First, I will explain why I tagged this…
High Quality vs Low-Cost Bargain: The Current Dichotomy (XX). The Meaning of High Quality.
Have a beautiful weekend. Aujourd’hui we will continue with one short philosophical episode. We have spent the last 9 weeks sailing the waters of the currents of pricing. We have endured the concept of value-based customer pricing, not just from the rationale of why is the correct method to capture the customer value, but also…
High Quality vs Low-Cost Bargain: The Current Dichotomy! (XIX). Contemporary Pricing Adjustments.
Wishing you a fantastic week. Any price that you set is subject to adjustments. Usually any of us, naturally, sell under different circumstances, in different geographical contexts, where the demand and the market segments are different. We adjust our prices when the existing competition rises, or because our product is seasonal, or because of external…
High Quality vs Low-Cost Bargain: The Current Dichotomy! (XVIII). Pricing Strategies Dilemmas.
Have a deserved and lovely weekend. Today is Friday, and as usual, I am always devoted to post a new article for you. Today is the turn of the subject “Pricing Strategies Dilemmas”. And up to this day we have already covered this topic. Basically without your awareness, we covered at least 9 pricing dilemmas…
High quality vs Low-Cost Bargain: The Current Dichotomy! (XVII). Psychological aspects of our perception when it comes to pricing.
A new week of March, and here we are again for you. There is something that we have to admit. There is nothing more psychological in marketing than pricing. Excellent price specialists are “out of this planet” psychologists. They understand how to deal with buyers needs, wants, emotions and perceptions of what is behind a…
High Quality vs Low-Cost Bargain: The Current Dichotomy! (XVI). Product Mix Pricing
Have a lovely weekend. Let’s continue understanding our lively concept when it comes to pricing: Economic Value to the Customer (EVC). Afterwards we will cover the Product Mix Pricing theme. Vindicating the correct way to interpret the original EVC concept. Again, I will repeat it. For Eleonora Escalante Strategy the term EVC in pricing includes…
High quality vs Low-Cost Bargain: The Current Dichotomy (XV). EVC finally illustrated.
Today is my last chance to finally explain through an example how to measure the economic value to the customer (EVC). How do customers value products and services? As I mentioned to you last Friday, the real essence of measuring value or EVC is based on perception (economic and psychological). And it revolves around the…
High Quality vs Low-Cost Bargain: The Current Dichotomy! (XIV). Let’s begin to understand EVC in pricing.
Economic Value to the Customer (EVC). Understanding the concept of EVC is the key when we wish to do correct pricing, which happens when we utilize the value-based approach. It is not the cost-based pricing that brings long-term value creation. It may momentarily make you believe that things are going well, but the long-haul cost-based…
High Quality vs Low-Cost Bargain: The Current Dichotomy! (XIII) Pricing scenarios matrix.
On my last publication I promised to disclose the meaning of alternative pricing strategies and value implications as it was defined originally. At first, when Philip Kotler was updating its “Marketing Management” textbook, the pricing scenarios matrix was persuasively outlined. Peter Doyle also included it in his marketing and management book. I think since the…
High Quality vs Low-Cost Bargain: The Current Dichotomy! (XI). Evaluating competitive strategies in pricing.
Today´s article is to continue sharing about the process to develop a pricing strategy. Again, I am writing this saga against the currents of the discipline of marketing present-day education. Do you know what is to shake the roots of our pricing current theories? Well, it is more than a daring adventure of peeling onions…
High Quality vs Low-Cost Bargain: The Current Dichotomy! (X): Developing a Classic Pricing Strategy
Have a beautiful weekend. Classic pricing theories doesn´t demerit the fundamentals of our concepts. Before starting, I would like to clarify again the reason why I choose Professor Doyle´s pricing strategy framework process instead of the most modern and recent pricing material from newest books. The reason why I chose the pricing steps process based…
High Quality vs Low-Cost Bargain: The Current Dichotomy! (IX). Let the pricing policies dance…
Have a beautiful day. Last week, indeed we had the opportunity to start our “core essence” kick-off subject, which is the concept of formulating pricing. On one side, the majority of us all over the world are used to fix a price based on a “cost-plus formula”, which is nothing else than using the variable…
High Quality vs Low-Cost Bargain: The Current Dichotomy! (VIII). Formulating the concept of pricing.
Have a beautiful Friday. Today it is my aim to explain to you the most simple basics of pricing. Formulation of the concept of price is extremely crucial. But understanding it will help us to solve the current issues of global commerce policies. I believe that many of our price-wars should have been avoided if…
High Quality vs Low Cost Bargain: The Current Dichotomy! (VII). Evolution of Global Markets: Where do we stand now? We don´t know.
Have a beautiful week. If you are reading this article, be so thankful for the life that has been given to us, to still be alive in the middle of so much despair in the world because of the COVID19 sickness. In the past, during my first saga “Volvo Ocean Race 2017-2018 Strategy Regatta”, I…
High Quality vs Low-Cost Bargain: The Current Dichotomy! (VI). Unsolved issues of the National Competitive Advantage Theory (Part D).
Today we will cover the last 4 issues from a philosophic point of view, about Porter’s National Competitive Advantage Theory (NCAT). Next week we will continue with our outline next subject, the number (4), Evolution of Global Markets: Where do we stand now. Alors, let´s begin. 9. Any theoretical model in terms of strategy is…
High Quality vs. Low-Cost Bargain: The Current Dichotomy! (V). Issues with the National Competitive Advantage Theory (Part C)
Have a beautiful first week of February 2021. Today we will cover the philosophic issues that Eleonora Escalante Strategy has discovered at Porter’s National Competitive Advantage Theory (NCAT). As we described last week, Porter´s objective with this framework was really alluring: he wished to understand why some social groups, economic institutions, and nations advance and…
High Quality vs Low-Cost Bargain: The Current Dichotomy! (IV). Unsolved issues of the National Competitive Advantage (Part B)
Have a beautiful Friday. The last Friday of January 2021. Today I will explain to you in the most uncomplicated manner, what is the “National Competitive Advantage of the Nations”. Next Monday we will proceed and finalize the sub-theme about the issues of this theoretical framework that has been utilized during the last 30 years.…
High Quality vs Low-Cost Bargain: The Current Dichotomy! (III). Unsolved issues of the National Competitive Advantage (Part A)
Have a beautiful week. Today we will continue sailing through the winds of the National Competitive Advantage theory which is the basis of the major last developments of our global free-trade system since the 90s. The theory of Porter’s “National Competitive Advantage” has been criticized since its conception but it was an instant hit in…
High Quality vs Low-Cost Bargain: The current dichotomy! (II). Purpose, Philosophy and Rationale of this saga.
The United States of America began a new week of life with a new administration, the democrat formula of Joe Biden and Kamala Harris. I regard my wishes of positive spirit for their decision making and work ethical actions. So much to fix and repair, for the sake of merging the US population as an…
High Quality vs Low Cost Bargain: The Current Dichotomy! (I)
Welcome to 2021! Such a year of promises to recover from the COVID19 last year! All over the world we are expecting that this year will be much better than last one. That 2021 could be a turnaround from a crisis that has kept us not just afraid, but has broken us during the last…
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