Day: November 21, 2017

Leg 2 from Lisbon to Cape Town (V). Competitor Analysis .

Competitor Analysis is nothing else than what is called Competitive Intelligence. The purpose of Competitor Analysis is to predict, forecast and determine the influence of the behavior of our closest […]

eleonoraescalantestrategy 21 Nov 2017 Leave a Comment

Important Notice: Theme 3 from Leg 2, Social Media Segmentation is deferred to Leg 4.

Hi to all of you today. Another day and the 7 teams are racing towards Cape Town. “The second leg of the Volvo Ocean Race might be entering its final […]