High quality vs Low-Cost Bargain: The Current Dichotomy (XV). EVC finally illustrated. Today is my last chance to finally explain through an example how to measure the economic value to the customer (EVC). How do customers value products and services? As I […] eleonoraescalantestrategy 2 Mar 2021 1 Comment
Eleonora Escalante Strategy-Strategic Reflections for the Soul 