Value Propositions: Theory and cases. Episode 23. Strategic Reflections About Value Propositions. Part I: Examples 1 to 3
Welcome to the Olympic Games 2024. Today the world has been observing how the city of the lights decided to give a “bienvenue” to a magnificent sportive event every 4 […]
Value propositions: Theory and Cases. Episode 8. Fit between the Customer Profile and the Value Map
Wishing you a fantastic weekend. Today, as always, we will develop one of the most interesting chapters of our saga, in terms of the acumen that is required to build […]
Value propositions: Theory and Cases. Episode 7. Value Map. Gain Creators. Pain Relievers
Happy International Women´s Day!. A great thankful appreciation to all of us who are doing the future, who are making the best at home and at work, who are lovingly […]
Value propositions: Theory and Cases. Episode 6. Customer Profile. Gains. Pains.
Let´s welcome this exquisite month of March. Today we will continue our journey toward understanding the theoretical background of the Customer Value Proposition (CVP) as it is designed and explained […]
Value propositions: Theory and Cases. Episode 5. The economic philosophy behind the Osterwalder Canvas
Have a gorgeous weekend. Today we will post the presentation slides that correspond to the journey of the schools of economic thought that are supporting the framework of the Osterwalder-Pigneur […]
Value propositions: Theory and Cases. Episode 1. Introduction.
After 20 days of vacations, here we are with a soaring spirit to begin a new year and a new saga. We will leave the historical approach of the Enlightenment […]
Eleonora Escalante Strategy - Strategic Reflections Think Tank 