Day: November 11, 2017

Leg 2 from Lisbon to Cape Town. Theme 1: Segmentation Consumer Markets. Part 4.

The theme of today is Understanding the Consumer Buying Process. As you can see, we have to sail fast in order to finish these topics which are particularly extensive. Again […]

eleonoraescalantestrategy 11 Nov 2017 Leave a Comment

Leg 2 from Lisbon to Cape Town. Theme 1: Segmentation Consumer Markets. Part 3.

Hope you have a good weekend. During Leg 2, the Volvo Ocean Race teams do not stop to sail on the weekends, neither do I. We will continue this day […]

Eleonora Escalante Strategy – Strategic Reflections Think Tank

Established 2016

Day: November 11, 2017

Leg 2 from Lisbon to Cape Town. Theme 1: Segmentation Consumer Markets. Part 4.

Leg 2 from Lisbon to Cape Town. Theme 1: Segmentation Consumer Markets. Part 3.