High Quality vs Low-Cost Bargain: The Current Dichotomy! (XXIV). Basic Principles of Pricing Wars Explained.
Have a beautiful Tuesday. In my last post, I started to explain that the foundation for pricing contradictions occurs when our price and quality mix for products and/or services are […]
High Quality vs Low Cost Bargain: The Current Dichotomy! (XXIII). How to compare COVID19 Vaccines prices?
Last Friday, we left you with an extensive homework to read. Some of the articles were didactical, others more specialized with the scientific or medical jargon; meanwhile the rest were […]
High Quality vs Low Cost Bargain: The Current Dichotomy! (XXII). Pricing Contradictions in the context of the Vaccines Covid-19
High Quality vs Low Cost Bargain Pricing Contradictions Today I will introduce to you a brain game. My final aim is to explain what does it mean a pricing contradiction, […]
High Quality vs Low-Cost Bargain: The Current Dichotomy (XXI). The Meaning of Low-Cost Bargain
This week is our penultimate one in our saga. I would like to acknowledge again that we are expecting to end this current epic on March 30th, 2021. Therefore, we […]
High Quality vs Low-Cost Bargain: The Current Dichotomy (XX). The Meaning of High Quality.
Have a beautiful weekend. Aujourd’hui we will continue with one short philosophical episode. We have spent the last 9 weeks sailing the waters of the currents of pricing. We have […]
High Quality vs Low-Cost Bargain: The Current Dichotomy! (XIX). Contemporary Pricing Adjustments.
Wishing you a fantastic week. Any price that you set is subject to adjustments. Usually any of us, naturally, sell under different circumstances, in different geographical contexts, where the demand […]
High Quality vs Low-Cost Bargain: The Current Dichotomy! (XVIII). Pricing Strategies Dilemmas.
Have a deserved and lovely weekend. Today is Friday, and as usual, I am always devoted to post a new article for you. Today is the turn of the subject […]
High quality vs Low-Cost Bargain: The Current Dichotomy! (XVII). Psychological aspects of our perception when it comes to pricing.
A new week of March, and here we are again for you. There is something that we have to admit. There is nothing more psychological in marketing than pricing. Excellent […]
High Quality vs Low-Cost Bargain: The Current Dichotomy! (XVI). Product Mix Pricing
Have a lovely weekend. Let’s continue understanding our lively concept when it comes to pricing: Economic Value to the Customer (EVC). Afterwards we will cover the Product Mix Pricing theme. […]
High quality vs Low-Cost Bargain: The Current Dichotomy (XV). EVC finally illustrated.
Today is my last chance to finally explain through an example how to measure the economic value to the customer (EVC). How do customers value products and services? As I […]
Eleonora Escalante Strategy - Strategic Reflections Think Tank 
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