Value propositions: Theory and Cases. Episode 4. Problem-solving in the context of value propositions.
February is celebrating the day of love. Love is a word that many of us take for granted. Love is the same but different, depending on the intention of the […]
Value propositions: Theory and Cases. Episode 3. What is a value proposition?
Adorable readers: Our last publication was a brush about the history of marketing thought. We envisioned it as extremely meaningful for you to read before today´s content. I have prepared […]
Value propositions: Theory and Cases. Episode 2. The history of Marketing thought: The background of value propositions
Have a beautiful week. Today I have prepared a document of 18 slides that will help all of us to understand the background of value propositions, and why is it […]
Eleonora Escalante Strategy - Strategic Reflections Think Tank 