Adorable readers: Today we will start with our seventh and last example about designing and performing customer value propositions. This case is about a food security product. Our entrepreneurs are three agro-investors who have detected certain territories between Guatemala and Panama suitable for growing olive cultivars. The agro specialists hold at least 30 years of experience in the value chain of olive oil production, and they want our help to build a CVP that may be acceptable for the World Bank and the United Nations Development Program.

With today’s publication, we are beginning our road map to understand the philosophy, the rationale behind the project, and the corporate strategy basics about what to do with this project in the region. It is a soft and short set of slides since we will dig deeper into the strategic analysis next week.

The Mediterranean Diet.
The next set of slides is about the reason why the agro investors have contacted us. In addition, this is just the beginning of our research regarding the Mediterranean Diet, which is abundant in minimally processed plant-based foods, and rich in olive oil that seems to fulfill the best standards for our health. Feel free to download, share, and print the following document. There is no homework for you this weekend. Just begin to get acquainted with the topic of food security, please. At the moment this material is simply the starting point of a wonderful case that will illustrate the dimension of helping poor populations to eat well. The slides are self-explanatory.

You love righteousness and hate wickedness. No wonder God, your God, has anointed you with the oil of joy more than all your companions!

Psalm 45: 7.

Announcement.
With this episode 21, we are delivering our last example of this saga. We are so happy, we are quite near to finish. This weekend there is no homework for you. Just get acquainted with who and why is so required to invest time, money, and caring for our food resources. Next Friday, we will proceed with the CVP design for this case.

Musical Section.
This saga is about improvement, amelioration, upgrading, and the advancement required in the theory and practice of value propositions. Value propositions are the first step in our business modeling frameworks. If the value proposition is improper, then our business model is mistaken.

Aujourd´hui we wish to share a simple but exquisite selection of all the piano partitas of Bach in the hands of Yuan Sheng. He is a Chinese virtuoso of the piano. Enjoy!

The video has been shared by the Piano Classics Youtube channel.

Thank you for reading http://www.eleonoraescalantestrategy.com. Blessings see you on our next episode.

Sources of reference and Bibliography utilized today. All are written in slides 19-20. When we will wrap up this case, we will add additional references.

Disclaimer: Eleonora Escalante paints Illustrations in Watercolor. Other types of illustrations or videos (which are not mine) are used for educational purposes ONLY. All are used as Illustrative and non-commercial images. Utilized only informatively for the public good. Nevertheless, most of this blog’s pictures, images, or videos are not mine. I do not own any of the lovely photos or images unless otherwise stated.