It is Friday night, and we are keeping the promise of publishing today. This publication continues example number 7: Launching a new agricultural product in Central America. The product is Extra Virgin Olive Oil and its adjacencies. This miraculous oil has a unique mix of numerous health blessings for our organisms, that combined with the rest of Mediterranean Diet ingredients, help our biological structures to heal from the inside out.

Today we have prepared the evidence of why the Mediterranean Diet is not only one of the best on the planet for aging well, but it is also a culinary marvelous adventure to maintain our health with an excellent foundation for “living well”. Further to the Mediterranean Diet, other simultaneous daily rituals must be considered: exercising; having a calm mindset (good stress management); living in an ecological rural (or suburb) neighborhood with an abundance of trees, or a nearest river, a lake, or the ocean, or any type of natural surroundings; avoid smoking; sleeping sufficiently; and keeping good friendships and family relationships.

The Blue Zones. By exploring the Mediterranean Diet origins and benefits, we landed into the topic of the Blue Zones. At least 5 regions in the world give us some hints to a “centenarian” good health and excellent quality of life. These are called the Blue Zones: Ogliastra, Sardinia; Nicoya Peninsula, Costa Rica; Loma Linda, California; Icaria, Greece; and Okinawa, Japan.

By studying the dietary patterns and daily routines of the Blue Zones, specialists have determined that, in terms of eating, the people who live in these regions, consume food with higher amounts of polyphenols and antioxidants. Most of the centenarians from these regions, live calmly, dedicating their lives to agriculture or artisan activities; encircled by exquisite natural surroundings; and they walk a lot or are engaged in high levels of physical activities. So, we wondered: What do they eat, what do they do differently, that we should follow?

The Mediterranean Diet has been the object of scrutiny for Eleonora Escalante Strategy. Our aim is to understand it from the point of view of its benefits, its implementation in regions like Central America, and more importantly; to comprehend if Low-Income Class citizens of Central America can afford it. This latter factor has taken most of our material from today.

This is a case of building a CVP for three entrepreneur agro-investors who wish to attract the funds (blended finance) of the World Bank (International Finance Corporation) to launch olive tree farms from Guatemala to Panama. They also will construct a processing plant for the manufacture of Extra Virgin Olive Oil (EVOO) and other sub-products. Their ultimate goal is to make good quality EVOO available for all Central America. And by accomplishing it, they will affect positively all the agro-alimentary economic sectors of the region.

We invite you to delight in the following set of slides. Read them thoroughly, and try to find out if it is feasible to plant and grow olives to produce Extra Virgin Olive Oil for the impoverished people in Central America. You will find out the level of organic deprivation in our region. Currently, only Costa Rica has the minimum required wage to afford the Mediterranean Diet for its low-class population. Let´s find out what this region’s problem is, in its quest to provide food-security empowerment for all its citizens. Let´s try to help the agro-entrepreneurs in their quest to assist the low-income class in Central America.

Feel free to download this document. We encourage you to print it. And try to do the CVP for this case. Visit the bibliography to expand your views. You can share it and discuss it with your friends if you wish. The solution to this case is in the next set of slides below.

Olive oil is a powerful symbol in the Bible: It holds profound spiritual lessons for us all. It symbolizes purity, fortune, and divinity. It is used to bring divine blessings and comfort. It symbolises health, richness, and atonement of sins. It is associated with the Holy Spirit and His healing power. ^{_{https://christianpure.com/learn/olive-oil-biblical-symbolism/}}

Solution to this case.
Without certain core changes, this case can´t be introduced to the World Bank and United Nations. In consequence, we expect that your answer to this case is that the CVP under the premises introduced to you last Friday can´t be done. The meaningful adjustments are explained below. Explore why as follows:

Announcement.
With this episode 22, we are delivering our last example of this saga. We are so optimistic, we are quite near to finish. On Friday 26th, we will proceed with the strategic reflections for each and all the cases of this saga.

Musical Section.
This saga is about improvement, amelioration, upgrading, and the advancement required in the theory and practice of value propositions. Value propositions are the first step in our business modeling frameworks. If the value proposition is improper, then our business model is mistaken.

Aujourd´hui we wish to share music from Claude Debussy (1868-1912), an Impressionist French Composer. Debussy was one of the most influential composers at the beginning of the 20th century.

The video has been shared by the Halidon Music Youtube channel.

Thank you for reading http://www.eleonoraescalantestrategy.com. Blessings see you on our next episode.

Sources of reference and Bibliography utilized today. All are written in slides 47-48. When we will wrap up this case, we will add additional references.

Disclaimer: Eleonora Escalante paints Illustrations in Watercolor. Other types of illustrations or videos (which are not mine) are used for educational purposes ONLY. All are used as Illustrative and non-commercial images. Utilized only informatively for the public good. Nevertheless, most of this blog’s pictures, images, or videos are not mine. I do not own any of the lovely photos or images unless otherwise stated.