Value Propositions: Theory and cases. Episode 23. Strategic Reflections About Value Propositions. Part I: Examples 1 to 3
Welcome to the Olympic Games 2024. Today the world has been observing how the city of the lights decided to give a “bienvenue” to a magnificent sportive event every 4 […]
Value Propositions: Theory and cases. Episode 22. Example 7. Launching a new agriculture product in Central America: Extra Virgin Olive Oil. Part B
It is Friday night, and we are keeping the promise of publishing today. This publication continues example number 7: Launching a new agricultural product in Central America. The product is […]
Value Propositions: Theory and cases. Episode 21. Example 7. Launching a new agriculture product in Central America. Part A
Adorable readers: Today we will start with our seventh and last example about designing and performing customer value propositions. This case is about a food security product. Our entrepreneurs are […]
Value Propositions: Theory and cases.Episode 20. SOLUTION to Example 6. A Microfinance Initiative for the revival of rural abandoned villages in Europe. Part B
Dear readersFind below the solution to the case posted last Friday. I hope you can enjoy it. See you again this Friday, with the first section of the last example […]
Value Propositions: Theory and cases. Episode 19. Let´s practice. Example 6. A Microfinance Initiative for the revival of rural abandoned villages in Europe. Part A.
Dear readers, I truly wish a fantastic week of July for all of you, particularly to all the rural farmers in the world, who dedicate their days (and nights) to […]
Value Propositions: Theory and cases. Episode 18. Let´s practice. Example 5. CVPs for the Maritime Industry Legacy Project.Part F.
Have a stunning weekend. Today is a wonderful day to release our methodology to design and build a customer value proposition (CVP) for the maritime industry. Global Maritime Legacy Project […]
Value Propositions: Theory and cases. Episode 17. Let´s practice. Example 5. A Global Maritime Shipping Initiative. Part E. Cost Structure
Adorable readers:Here we are again, with a new episode of the example number 5. At the moment, we are studying and analyzing the main core considerations for evaluating the global […]
Value Propositions: Theory and cases. Episode 16. Let´s practice. Example 5. A Global Maritime Shipping Initiative. Part D. Shipping Markets and Shipping Cycles
Have a lovely beginning of June. Today it is my birthday. It is a blessing to be alive for another year, and I am so grateful for the miracle of […]
Value Propositions: Theory and cases. Episode 15. Let´s practice. Example 5. A Global Maritime Shipping Initiative. Part C. Fossil Fuels and Shipping.
We hope you can enjoy and take advantage of our warming spring season. This week we have been researching and reading about this fascinating example that has taken us to […]
Value Propositions: Theory and Cases. Episode 14. Let´s practice. Example 5. A Global Maritime Shipping Initiative. Part B. Understanding shipping.
A lovely weekend is coming tomorrow to provide de-stress and comfort. Blessings to all our amazing readers of El Salvador and the world. Our aim today is to continue studying […]
Value Propositions: Theory and cases. Episode 13. Let´s practice. Example 5. A Global Maritime Shipping Initiative. Part A
Happy Mother´s Day to all the moms of the world. Five thousand years of maritime trade history.Today I am honored to introduce 5,000 years of the history of maritime trade […]
Announcement. Value Propositions: Theory and Cases.
Dear Magnificent readers: Given the nature and depth of our examples, we have decided to change our timing outline for the rest of the saga. We are being compelled to […]
Value Propositions: Theory and cases. Episode 12. Let´s practice. Example 4. Diamond Engagement Rings from Botswana
Have a beautiful last Friday of April of this year 2024. Find below the work that we have carefully prepared during the last two weeks. Given the nature of the […]
Value Propositions: Theory and cases. Episode 11. Let´s practice. Example 3. A Sustainable Printer for Estonia
Wishing you all the best for this second lovely weekend of April. Today we continue with our journey of practicing how to do value propositions. Our example of this episode […]
Value Propositions: Theory and Cases. Episode 10. Let´s practice. Example 2. A Fast-Moving Consumer Good (FMCG) in Rural India.
A wonderful week has begun after the Easter vacation in our town. Several activities have been retaken and plenty of watercolor paintings are on our journey. We hope you are […]
Value Propositions: Theory and cases. Episode 9. Let´s practice. Example 1. A CPG Beauty Aspiration
Today is the beginning of Easter Vacations in town for the public and academic sector. We will return back with a new production on Friday 5th of April. Until then, […]
Value propositions: Theory and Cases. Episode 8. Fit between the Customer Profile and the Value Map
Wishing you a fantastic weekend. Today, as always, we will develop one of the most interesting chapters of our saga, in terms of the acumen that is required to build […]
Value propositions: Theory and Cases. Episode 7. Value Map. Gain Creators. Pain Relievers
Happy International Women´s Day!. A great thankful appreciation to all of us who are doing the future, who are making the best at home and at work, who are lovingly […]
Value propositions: Theory and Cases. Episode 6. Customer Profile. Gains. Pains.
Let´s welcome this exquisite month of March. Today we will continue our journey toward understanding the theoretical background of the Customer Value Proposition (CVP) as it is designed and explained […]
Value propositions: Theory and Cases. Episode 5. The economic philosophy behind the Osterwalder Canvas
Have a gorgeous weekend. Today we will post the presentation slides that correspond to the journey of the schools of economic thought that are supporting the framework of the Osterwalder-Pigneur […]
Value propositions: Theory and Cases. Episode 4. Problem-solving in the context of value propositions.
February is celebrating the day of love. Love is a word that many of us take for granted. Love is the same but different, depending on the intention of the […]
Value propositions: Theory and Cases. Episode 3. What is a value proposition?
Adorable readers: Our last publication was a brush about the history of marketing thought. We envisioned it as extremely meaningful for you to read before today´s content. I have prepared […]
Value propositions: Theory and Cases. Episode 2. The history of Marketing thought: The background of value propositions
Have a beautiful week. Today I have prepared a document of 18 slides that will help all of us to understand the background of value propositions, and why is it […]
Value propositions: Theory and Cases. Episode 1. Introduction.
After 20 days of vacations, here we are with a soaring spirit to begin a new year and a new saga. We will leave the historical approach of the Enlightenment […]
From the Enlightenment to Business Models. Season III. Episode 21. Research Agenda for the Transformation of Corporate Strategy. Summary and Conclusions.
Today´s episode is written under the cap of a unique inconspicuous mandate. My profuse imagination unravels me to play the role of a state-of-the-art corporate strategist in my own industry, […]
From the Enlightenment to Business Models. Season III. Episode 20. The Enlightenment found in Synergies.
A loving Christmas time to all of you. The concept of synergies is one of the most mistaken in the field of strategic management. On a popular basis, synergy comes […]
From the Enlightenment to Business Models. Season III. Episode 19.The Enlightenment Premises in the MNCs’ value propositions
A lovely weekend of December is unfolding. Joyous advent winds of happiness for all. We have prepared our guideline material for this 19th lesson. Let´s see the following slides. You […]
From the Enlightenment to Business Models. Season III. Episode 18. The Enlightenment found in the Business Modeling Canvas and the Value Proposition
A new December month has arrived in our lives. We welcome this advent epoch with a cherished attitude and positive emotions. Christmas is coming and it is a motive of […]
From the Enlightenment to Business Models. Season III. Episode 17. The Enlightenment Uncovered in Corporate Portfolio Analysis.
Our last weekend of November is at our door. Today´s publication about Product Portfolio Analysis will be revealing, so let´s begin. For those who have followed me for a few […]
Eleonora Escalante Strategy - Strategic Reflections Think Tank 
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