Value Propositions: Theory and cases. Episode 15. Let´s practice. Example 5. A Global Maritime Shipping Initiative. Part C. Fossil Fuels and Shipping.
We hope you can enjoy and take advantage of our warming spring season. This week we have been researching and reading about this fascinating example that has taken us to […]
Value Propositions: Theory and cases. Episode 13. Let´s practice. Example 5. A Global Maritime Shipping Initiative. Part A
Happy Mother´s Day to all the moms of the world. Five thousand years of maritime trade history.Today I am honored to introduce 5,000 years of the history of maritime trade […]
Value Propositions: Theory and cases. Episode 12. Let´s practice. Example 4. Diamond Engagement Rings from Botswana
Have a beautiful last Friday of April of this year 2024. Find below the work that we have carefully prepared during the last two weeks. Given the nature of the […]
Value Propositions: Theory and cases. Episode 11. Let´s practice. Example 3. A Sustainable Printer for Estonia
Wishing you all the best for this second lovely weekend of April. Today we continue with our journey of practicing how to do value propositions. Our example of this episode […]
Value Propositions: Theory and Cases. Episode 10. Let´s practice. Example 2. A Fast-Moving Consumer Good (FMCG) in Rural India.
A wonderful week has begun after the Easter vacation in our town. Several activities have been retaken and plenty of watercolor paintings are on our journey. We hope you are […]
Value Propositions: Theory and cases. Episode 9. Let´s practice. Example 1. A CPG Beauty Aspiration
Today is the beginning of Easter Vacations in town for the public and academic sector. We will return back with a new production on Friday 5th of April. Until then, […]
Value propositions: Theory and Cases. Episode 8. Fit between the Customer Profile and the Value Map
Wishing you a fantastic weekend. Today, as always, we will develop one of the most interesting chapters of our saga, in terms of the acumen that is required to build […]
Value propositions: Theory and Cases. Episode 7. Value Map. Gain Creators. Pain Relievers
Happy International Women´s Day!. A great thankful appreciation to all of us who are doing the future, who are making the best at home and at work, who are lovingly […]
Value propositions: Theory and Cases. Episode 6. Customer Profile. Gains. Pains.
Let´s welcome this exquisite month of March. Today we will continue our journey toward understanding the theoretical background of the Customer Value Proposition (CVP) as it is designed and explained […]
Value propositions: Theory and Cases. Episode 4. Problem-solving in the context of value propositions.
February is celebrating the day of love. Love is a word that many of us take for granted. Love is the same but different, depending on the intention of the […]
Value propositions: Theory and Cases. Episode 3. What is a value proposition?
Adorable readers: Our last publication was a brush about the history of marketing thought. We envisioned it as extremely meaningful for you to read before today´s content. I have prepared […]
Value propositions: Theory and Cases. Episode 2. The history of Marketing thought: The background of value propositions
Have a beautiful week. Today I have prepared a document of 18 slides that will help all of us to understand the background of value propositions, and why is it […]
From the Enlightenment to Business Models. Season III. Episode 16. The Enlightenment unearthed in Corporate Strategy Formulation.
Have a beautiful weekend. Let´s see our frame of reference. Be gentle enough to pass it on. You can download it, print it, and keep it for your future reference. […]
From the Enlightenment to Business Models. Season III. Episode 9. Enlightenment and Toleration Part A.
The First Day of Autumn. Today, September 22nd is Autumnal Equinox, the day that my favorite season begins. In a few weeks, once the temperature starts to drop, the wind […]
From the Enlightenment to Business Models. Season III. Episode 5b. Different Canons of the Enlightenment Part D. Counter-enlightenment
Let´s begin, this is a long publication made with love for all our amazing readers. Counter-enlightenment is a remarkable canon that has accompanied us since its summit during the 17th […]
From the Enlightenment to Business Models. Season III. Episode 2. The French Revolution and its Connection to Strategic Management.
Let´s begin. Our aim with today´s work is to connect the dots between the vital relevant factors of the economic system that arose in the aftermath of the French Revolution […]
From the Enlightenment to Business Models. Season III. Episode 1. Introduction
Let´s begin. “From the Enlightenment to Business Models, Season III” grand opening session commences today. This season will be written in a climate of transition mood from global heatwaves to […]
From the Enlightenment to Business Models. Season II. Episode 4a. Adam Smith Moral Sentiments
Bonne nuit a tous. As a Friday present, I would like you to read thoroughly the following set of slides. These slides are the summary of my understanding of the […]
“Loving to read as a strategist”. Episode 25. Libraries matter.
A Merry Cheery Christmas 2022 is coming soon. So far so good, we are honored for your presence, and your reading devotion to keeping up with me, no matter your […]
“Loving to read as a strategist”. Episode 24. Reading and NAIQIs
Our first weekend of December has landed, and the Christmas decorations are settling everywhere to enlighten us for the coming holidays. Today we are going to make a summary of […]
“Loving to read as a strategist”. Episode 23. Reading as Leisure.
Wishing you a beautiful first week of December. Today my parents have accomplished one of the major goals in their holy matrimony, parenthood, and grandparenting. They got married 53 years […]
“Loving to read as a strategist”. Episode 22. Reading as a need or want, as a tradition or as a fashion
Enjoy your last weekend of November. Happy Thanksgiving to all. Today our adventure journey leads us to the subject of understanding what is the meaning of looking at reading as […]
“Loving to read as a strategist”. Episode 20. Publishing Industries and the Internet Part B.
Have a magnificent weekend ahead. As promised in our last episode, today is the turn for the second section (Part B) of the chapter 19 “Publishing industries and the Internet”. […]
“Loving to read as a strategist”. Episode 19. Publishing Industries and the Internet. Part A.
Have a beautiful week. We wish you a blessed and amazing adventure with your reading goals. Today´s post is extended (in the slides), and it is simple too. I have […]
“Loving to read as a strategist”. Episode 18. The business of reading.
Why did our corporate strategy representatives provoke to implement what it isn´t been studied and proven yet by specialists, scientists, and experts from different fields? Why are the technologies (and […]
“Loving to read as a strategist”. Episode 17. Who enjoys reading & if you don’t like to read.
Today it is the turn to make strategic reflections about the difference between those who enjoy reading by their own will, and those who do not like to read. As […]
“Loving to read as a strategist”. Episode 16 part B. The reading brain of kids. Strategic Reflections
In my last episode, we didn’t write the strategic reflections with a specific teaching purpose. We wanted you to see, feel and comprehend the contrast between encoding and decoding information, in […]
“Loving to read as a strategist”. Episode 15. Is reading the same as Learning?
A stunning first day of November 2022 extends its days as a gift of love from God for all of us. Hoping you can make of this month a fantastic […]
“Loving to read as a strategist”. Episode 14. We are what we read
Wishing you a beautiful weekend, an amazing last one of October that insinuates that Thanksgiving is almost around the corner. Christmas is also coming to us soon. Today there are […]
Eleonora Escalante Strategy-Strategic Reflections for the Soul 
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