Value propositions: Theory and Cases. Episode 6. Customer Profile. Gains. Pains.
Let´s welcome this exquisite month of March. Today we will continue our journey toward understanding the theoretical background of the Customer Value Proposition (CVP) as it is designed and explained […]
Value propositions: Theory and Cases. Episode 5. The economic philosophy behind the Osterwalder Canvas
Have a gorgeous weekend. Today we will post the presentation slides that correspond to the journey of the schools of economic thought that are supporting the framework of the Osterwalder-Pigneur […]
Value propositions: Theory and Cases. Episode 1. Introduction.
After 20 days of vacations, here we are with a soaring spirit to begin a new year and a new saga. We will leave the historical approach of the Enlightenment […]
Eleonora Escalante Strategy - Strategic Reflections Think Tank 