Hi to all:

Find the general explanation about the business model generation whole picture. Don´t lose sight, please. Value Propositions are just the beginning of an ample canvas for business models creation.

I have spent some days building a couple of value propositions, one for Starbucks Corporation (Coffee shops format), and one for the Metro Rail System in San Salvador. Next week, I will start building the business model for one of them for you.  Remember all I am trying to do is to help you to apply the concepts. I use Alex Osterwalder-Ives Pigneur tool because it is quite simple and easy to understand, but there are more than 350 tools in corporate strategy which are available for you.

Hope you have enjoyed my past blog posts. Have a beautiful week.