Have a beautiful week.

Today I have prepared a document of 18 slides that will help all of us to understand the background of value propositions, and why is it so important to understand the status of where we stand with the history of marketing thought. I have been reading a remarkable amount of academic papers, and I think we have done our best to introduce the most relevant content of it.

Feel free to download, print, and share the following slides. All the following material is self-explanatory.

Announcement.
This spring saga will last 16 episodes plus the grand finale, from January 22nd to May 6th. We will publish only on Fridays (occasionally, if required we will add more additional episodes on Tuesdays), at the latest before 11:59 pm (CST). Our next episode will be solely about the definition of “value propositions”.

Musical section.
This saga is about improvement, amelioration, upgrading, and advancement much required in the theory and practice of value propositions. Value propositions are the first step in our business modeling frameworks. If the value proposition is improper, then our business model is mistaken. Therefore, we will also share the music of classical progress that marked a before and after in the composer´s headway. Today we are sharing “Handel’s Messiah in Grace Cathedral” interpreted by American Bach Soloists. A fantastic choir will delight us with the best piece of Handel. The conductor: Jeffrey Thomas. https://americanbach.org/

Thank you for reading http://www.eleonoraescalantestrategy.com. Blessings see you on our next episode.

Sources of reference and Bibliography utilized today. All are written in slide 18.

Disclaimer: Eleonora Escalante paints Illustrations in Watercolor. Other types of illustrations or videos (which are not mine) are used for educational purposes ONLY.  All are used as Illustrative and non-commercial images. Utilized only informatively for the public good. Nevertheless, most of this blog’s pictures, images, or videos are not mine. I do not own any of the lovely photos or images unless otherwise stated.