Happy Mother´s Day to all the moms of the world.

Five thousand years of maritime trade history.
Today I am honored to introduce 5,000 years of the history of maritime trade in 34 slides. As you already know, before starting over any value proposition exercise, it is crucial, more than important, and relevant to understand the industry of our endeavor. None of us is born with all the knowledge in place, and even if we grasp something about maritime shipping or transportation logistics fundamentals in our life, we can´t proceed to do a CVP without history.

Nothing compares to instructing well. With the true history, please.
With this example, we are role-modeling about the importance of acknowledging history. It doesn´t matter the deadline or the agreed schedules beforehand. Without comprehending and discovering the drivers and key strategic historical concepts of any venture´s industry history, it is like starting over without a compass. That is why, learning about the history of our industries is not only mandatory but extremely required. For us, to comprehend better all the bits and pieces of 5,000 years of maritime trade has taken us a few weeks: We have reviewed good literature for the purpose of this example. The main textbook is “Maritime Economics”, 3rd Edition, by Martin Stopford. However, we have reviewed numerous reference sources, websites, and other books added in the bibliography section. As a result of our exploratory academic efforts, we will extend this case for a couple of weeks more. It doesn´t matter how long it will take us to do example number 5, but we truly wish to raise the standard when it comes to building CVPs. Instructing well takes time, and it can´t be taken lightly.

Find below the following material that has been prepared for you with a lot of dedication. We have cross-checked all the information at least 4 or 5 times. There is no homework for you for this week. We only appreciate that you could continue to study the history of sea trade. It is a fantastic way of comprehending business affairs and corporate strategy. Again, you can share, download, and print the document by clicking on the download button. The construction of the CVP will be in two weeks from now, and we will modify again our schedule. In consequence, go ahead, and download the document. We wish you a happy reading.

The rationale behind learning about the sea trade history.
The shipping industry as we know it today is only understood when we learn about its past. The sea has illusioned and provided different meanings to our ancient civilizations. The sea continues to bring meaning to our endeavors. I can summarize it in the following quote:

“Every single schism of our world is linked to the way we use the sea”
Eleonora Escalante Strategy.

Announcement.
Please remember that we publish our frame-of-reference slides only on Fridays, and we upload our strategic reflections later. The complexity of this case is tied to many factors that we need to consider before making our CVP. This case is about using CVPs for legacy projects. We will continue analyzing the sea shipping industry next week, and it might be possible that after that, we will use another additional week to finish. We will stay in the elaboration of example 5 until we are satisfied with our teaching-learning experience. See you next Friday 17th of May, 2024.

Musical Section.
This saga is about improvement, amelioration, upgrading, and the advancement required in the theory and practice of value propositions. Our example of today is a clear representation of how to upgrade a theoretical framework with history. Value propositions are the first step in our business modeling frameworks. If the value proposition is improper, then our business model is mistaken. Therefore, we will also share the music of classical progress that marked a before and after in the history of music.

Aujourd´hui is the time for Camille Saint-Saëns, who wrote three sonatas for oboe, clarinet, and bassoon. All were written within the year 1921. These lovely melodies communicate to us the grandiosity of simplicity. Saint-Saëns works are all mastering a “refined simplicity and an unfailingly elegant lightness of spirit”. The concert is interpreted by the Soloists of the Accademia di Santa Cecilia Rome: Akanè Makita (piano), Andrea Oliva (flute), Francesco Bossone (bassoon), Stefano Novelli (clarinet), Francesco Di Rosa (oboe), Alessio Allegrini (horn). The video has been elaborated for YouTube by Brilliant Classics.

Thank you for reading http://www.eleonoraescalantestrategy.com. Blessings see you on our next episode.

Sources of reference and Bibliography utilized today. All are written in slides 35-36. MOre textbooks will be added next week.

Disclaimer: Eleonora Escalante paints Illustrations in Watercolor. Other types of illustrations or videos (which are not mine) are used for educational purposes ONLY. All are used as Illustrative and non-commercial images. Utilized only informatively for the public good. Nevertheless, most of this blog’s pictures, images, or videos are not mine. I do not own any of the lovely photos or images unless otherwise stated.