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Leg 6. From Hong Kong to Auckland (XIII). Finished. Summary and Conclusions Value Chain Analysis.

Good morning to all!

At the moment of this post, 5 of the six teams are all in New Zealand. I am sailing faster to arrive before the last dutch team which is still sailing. And if I finish writing this post before Team Brunel, I will arrive in 6th position to our destination.positions final.jpg

Let´s start:

I would like to share with you the next set of slides with the summary of the subjects covered during the Leg 6. cheesecakecherryThere were 6 subjects which we have developed under the most incredible pressure of the climate conditions in the ocean. We have been tortured in the Doldrums zone, but the Value Chain Analysis has been covered completely. With exception of the Cheesecake Factory example, which we will develop meanwhile our stopover in Auckland. I will provide a detailed numeric cost analysis for you. Don´t worry!

The summary of this topic can be seen here, please follow the slides. It is important we read the slides in each post because I am using them to develop the main ideas. If the quality of the slides is not good in your display, we always attach the PDF file at your hands.

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If you wish to see the last set of slides in PDF Format, click here: Eliescalante Leg 6 The Value Chain Analysis J 27feb2018.


  1. The Value Chain Analysis is a wonderful tool to use when we are involved in any type of business, industry, country strategic analysis. This tool has evolved over the years and actually since many businesses are done beyond borders and internationally, it is more important to use it to understand the fundamentals of our businesses premises.
  2. The Value Chain Analysis has evolved over time. It is used in accordance with each particularity of the businesses and at the same time, it will continue to be used in the future, either under the name of Extended value chain ecosystem or global value chain or shared value chain.
  3. The Value Chain Analysis is an extensive topic, which I would love to do in 9 months for the next Volvo Ocean Race. All that I have shared are the basics and the most interesting highlights of it.
  4. This material is not out of date. Whoever says it, doesn´t have a clue about doing businesses where there is no Internet, and doesn´t know what is the Value Chain Impact. Whoever says this material is obsolete or outmoded, it is a mistake to think that way. What is really important in whatever context, is to put “ethics” at the core in order to do “good businesses for the future”. Many emerging technologies will continue coming out, but we must be prepared for the worst scenario. What happens if there is no internet? (I don´t expect it to happen), but what would we do with all these “digital businesses” without internet?. That is the risk of the Internet of Things and digital technologies. Without INTERNET all those businesses are nothing. Rien. Nada. And we must be prepared to start again with a brick and mortar value proposition. Don´t dismiss the beauty of wisdom and experience of how things have been done without the internet. If we know how to do it without internet, we can do it easily with the internet. We wise enough to know from where are we coming…
  5. Don´t worry about the bees. We will save them. With or without a Value Chain Analysis, we know we can´t live without them. As Einstein said it.5 things to help honey

Thank you and wishing you a lovely day. We are done with Leg 6. Hello Auckland!. Yes, Alejandro Guillermo Lozano Artolachipi, indeed we arrived before Brunel!

I would accross

Alejandro Guillermo Lozano Artolachipi… with you I would sail across the east sea… all over the seas.


07:25 am – San Salvador.

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