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Leg 8. From Itajaí to Newport (IV). Corporate Strategy Renewal.

Good night to all of you.

I hope you had a beautiful weekend. Today, it has been a long day for me too. We all have crossed into the Northern Atlantic Ocean some hours ago. This is great, every day we are closer to our next destination. Today´s morning, when I checked the tracker, Team Vestas 11th was leading the fleet. But things changed again. As we all are heading up north, the wind conditions and clouds help us to find some benefits. Right now, at the moment of initiating to write this post (20:13 CST), I have found that the Dutch Team Brunel overpassed the rest of the teams. Moreover, every day each of the teams has a new experience to report to all of us. For example, the Spanish team was again in troubles.

Leg 8 from Itajai to Newport, day 07 on board MAPFRE, Navegations sistems switched off due to the problem on board, we sailed 2 hours without them. 28 April, 2018.

No Electricity @MAPFRE for some hours.

MAPFRE´s crew had to act as MacGyver by fixing an extensive electrical problem onboard. MAPFRE has reported that “all sailing systems, the instruments were out, and they had nothing more than the wind, waves and the horizon to guide them”. In addition, they just had the compass. By now, the Spanish MacGyvers have fixed temporarily the problem, but we see they have been left behind in the 5th Position. Let´s watch a tiny video about MacGyver fixing a fuse:

The capacity of improvisation to fix things temporarily is shown in this old video from the original series MacGyver. For those of you who belong to the Generation X (as me), I hope to bring some good memories by relating to MAPFRE´s team. It is just a video to remember that a good sailor and excellent skippers as much as excellent BoD teams have superior inventiveness or improvisation skills. Today was the turn of MAPFRE´s capacity to improvise, and I hope to show you the rest of the good sailors qualities with the rest of the teams.

Thanks to God, the Doldrums did not have a huge impact on our navigation route, and we hope to continue moving up north, safely over the next days.

Today´s theme is the introduction of the topic “Corporate Strategy Renewal”. I did a twist to my thoughts when doing my daily workout in the middle of the park which is full trees and beautiful nature. I changed my agenda for today´s theme when walking in the middle of the forest. I thought why is it so difficult to do corporate strategy transformations?. And I thought, hmmm…  it is all about the brains leading the corporation. It is all about how our brains are re-trained, in order to cause a behavioral change in our businesses. Please follow the next set of slides as an introduction to this topic.

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If you wish to see the slides in PDF, click here please: Eliescalante Leg8 Corporate Strategy from the past to the future I.

HHPQ12I know you will be surprised about the last slides as an introduction to this theme, but I figured out that many of the corporate board of directors teams know by heart they need to change and many of them fail in their intent. And the renewal of business concepts and value propositions start in our brains. A self-regenerating company is the result of leaders which have understood the importance of the rejuvenation of their brains. Brain rejuvenation is the key to become wiser in corporate strategy.  Wiser in decision making. 

For tomorrow I would like to share with you a three phased process of Corporate Renewal based on people´s brain rejuvenation. It works! Trust me. Tomorrow, I will base my ideas in Professors Christopher Bartlett and Sumantra Ghoshal papers about this theme.

Wishing us a beautiful sailing night. I am leaving you with the words from Professor Thomas Knight about Decision Making. He is an American neurologist and Professor of Psychology and Neuroscience (UC Berkeley) as well as Neurology and Neurosurgery (UC San Francisco). His work is focused on attention and memory, neuropsychology, physiology, and cognitive neuroscience.  Thank you very much for reading me. Cheers!

Source References:,16641,20070212,00.html

Disclaimer: All the presentation slides shown on this blog are prepared by Eleonora Escalante MBA-MEng. Nevertheless, all the pictures or videos shown on this blog are not mine.  I do not own any of the lovely photos or images posted unless otherwise stated.


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