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Revenge Strategy: Wasting the power of your hate on the guiltless (XII). The Boston Tea Party Cocktail Quiz.

Good afternoon for all my adorable readers, particularly for my Alex Guillermo Lozano Artolachipi to whom I cherish with all my soul.

expo asesuisa suraFor those who are San-Salvadoreans, I wish you had the opportunity to enjoy your vacations´ time. I visited the Local CIFCO Fair with my mother, and just to have the opportunity to defeat our diet, we enjoyed our favorite fair menu: elote loco, churros españoles and french fries. We also visited the Expo 50 artists -50 painting ouvres sponsored by a company called ASESUISA-Sura at the Museum of Art El Salvador (MARTE). Unquestionably, instead of going to the beach or other Salvadoran scenes I decided to stay at home, rest, paint and relax.


The Boston Tea Party Cocktail. Courtesy:

Still, here we are again, recharged and currently on air with our next strategic analysis. The Boston Tea Party Upshot from 1773. I will use the allegory of the Boston Tea Party Cocktail to explain beyond the facts and historical details. People have been mixing various ingredients with alcoholic spirits since time immemorial. (Spirits are distilled substances with the highest concentration of alcohol between 40 to 50% of alcohol by volume). A cocktail describes a “stimulating hard liquor, composed of spirits of any kind and liqueurs, sugar, flavored syrups, water, sours, and/or bitters (this definition is taken from an old newspaper, the NY Balance and Columbian Repository)”. Most cocktails have at their base one spirit such as vodka or whiskey. However, the Boston Tea Party Cocktail has between a half to one ounce of each of 6 spirits and liqueurs: Vodka, Gin, Rum, Grand Marnier, Tía María and Amaretto; plus cola, and a sweet and sour syrup. The Boston Tea Party Cocktail is by definition of its own an intoxicant alcoholic munition for anyone who is learning about revenge strategies in commercial contexts. Let´s see how strong it is this cocktail structure in our journey to explain you another revenge strategy example.

Let´s start.

History Background:
Let me provide some links for you to explore by yourself, previous to the Boston Tea Cocktail Strategic Analysis. Here they are:

Additionally, I wish to share a couple of Youtube videos which are short in duration and self-explanatory. There are many videos you can watch on Youtube if you have the time.

Now that we are informed with some historical data facts. Let´s start to elevate our post a bit more. Let´s bring to the bar our proper tools to prepare a strategic innovation analysis: the Boston Shaker and a jigger (to measure 1/2 ounce of each constituent). Then let´s pour the ice cubes up to half full of the glass mixing vessel.  Thereafter, we will proceed to add all the ingredients below. Once that is done, shake well and proceed to serve with a citrus slice. Finally, simply enjoy.

The Boston Tea Party Cocktail ingredients for our strategic innovation analysis are:

boston american tempest1. First, here it is the Vodka: Vodka is a clear spirit fermented from a mash of grains, although potatoes and beets can also be used. The most venerated vodkas come from Russia, Poland, Finland, and Sweden. In our strategic analysis, the Vodka represents the cause of the Boston Tea Party. Vodka answer the question Why did the BTP happen?

2. Let´s add the Gin. The gin can be divided mainly into two principal types as usual (British style London Dry Gin and the Dutch Style Genever or Hollands). This ingredient just opens our door to the Who was who? Who was involved in the Boston Tea Party?

Boston tea pary eleanor

Eleanor Ship. Boston Tea Party Ships and Museum.

3. Now it is the turn of the Rum. Rum is a distilled spirit made from molasses and sugar cane juice. Most rums are aged in oak casks for at least a year. But the best rums on earth do have at least 10 reserve years. This ingredient denotes us the chronology and time context in our analysis. For how long were the Colonies having troubles with the British in Massachusetts?
4. Let´s continue with the Grand Marnier. The Grand Marnier is a french brand of intricate orange flavor liqueur made with cognac. In our strategy recipe analysis, this liqueur represents the question of what was behind the BTP?

boston tea party start5. Then it is the turn of the Amaretto. The Amaretto is an almond-flavored liqueur made with apricot pits. It is usually made in Italy, and sometimes we love to add some drops of it to our flavored coffee. Nevertheless, in the Boston Tea Party Cocktail, the amaretto represents the strategic question of how? The modus operandi of the interactions between the Bostonian Colonies and the British. There was tension behind the story which we will explore as the process followed subsequently to trigger the American Revolution.

6. Tía María: It is a Jamaican brand of coffee-flavored rum-based liqueur. The Tía María symbolizes in our analysis, the product of the conflict, in this case, represents the tea. The product used by the British to punish or to expand its markets in the American Colonies. What was the meaning of the tea in the 1770s?.


Tea Chests. From the Boston Tea Party Ships and Museum

7. Cola: It is Non-Alcoholic beverage, usually from the brand Coke or Pepsi. In this metaphor cola is simply a symbol that dilutes the strong components of the rest of the spirits. And in our strategic analysis, we will explore the cola as all the subtle components used to dilute the real trigger of the BTP. The Cola has surprising elements for you to discover.

8. Sweet-sour syrups: It represents the lessons learned from this historical revenge strategy. This is the cherry on top of our strategic innovation analysis applied to the Boston Tea Party of 1773.

Now that we have explained the structure of the BTP Cocktail Strategic Innovation Analysis, I will leave you with a brain workout homework. Try to answer each questioning ingredient. I will come back by the end of the week with the answers. You will be able to compare your thoughts with my resolution.

Important Note: I do not recommend to drink alcoholic spirits (40-50% alcohol by volume), neither liqueurs (20-30% alcohol by volume). By far I believe it is not healthy to drink alcoholic beverages, but, since there is a cocktail named as such, I found this drinking parable a good way to remember how to do a strategic innovation analysis with a Boston Tea Party Cocktail. Maybe it will help you in one way or another one in the future. Who knows it can be a methodology that you may remember when being questioned to perform a strategic innovation procedure.

This is it. Have a beautiful day. See you on my next publication with the answers to this BTP cocktail puzzle. Thank you.


Sources of reference utilized to write this article: Will be posted at the end of the next publication. 

Disclaimer: Illustrations in Watercolor are painted by Eleonora Escalante. All the presentation slides shown on this blog are prepared by Eleonora Escalante. Nevertheless, all the pictures or videos shown on this blog are not mine.  I do not own any of the lovely photos or images posted unless otherwise stated. 


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