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The Hare and the Tortoise: The race is not to speedy (IX). Einstein thoughts of time.

“So the Fox, who had consented to act as a judge, marked the distance and started the runners off”

The hare and the tortoise, a fable by Aesop.
Source: Aesop fable “The Hare The Tortoise”Paperback
by Miles Kelly (Author)

Today we began with the corresponding sentence of our fable. As you have already observed, I always start with a sentence of Aesop sequence of events when storytelling “The Hare and the Tortoise”. What amazes me about this story, is the idea of Aesop to set up a judge before the race was about to begin. The Fox was chosen as a judge, and the fox consented to be a magistrate (with impartiality), not just to keep an eye that both athletes comply with the rules of the contest; but also the fox took care to set up the frame of reference for the competition in equal opportunity for both: The fox marks the distance and makes available a clear statement of the beginning and the end of it. With the appearance of the fox, the fable suggests that someone was chosen (an outsider who was respected by the hare and the turtle). And this magistrate Fox is required to watch out both competitors. Aesop did not leave the slow turtle in the midst of her determinant wishes, neither he left the fast hare alone, The fox surveilled both competitors carefully.  In addition, the competition requirement was not going to be measured by minutes or hours or seconds, but the winner was set up to be the first one to arrive at the finish line. In summary, the Fox judge also was chosen to rule the game towards both contenders. And that is how Aesop throw us the concept of justice when racing.

Justice at Aesop race. Probably for many, the participation of the Fox in this fable, seems to be unimportant. But when we use this fable to explain the concept of time and how it affects corporate strategy, believe me, it is the most relevant key aspect to consider. Let´s pass the metaphor of the Hare-Tortoise race to an economic system in which your company or your entrepreneur project or your public entity or NGO is located. In past interventions, we have discussed that each enterprise is affected by external factors which are determined by the country in which it is positioned. It is not the same to have all the resources of the world and choose to work in one location, than to compete from an undeveloped economy with zero money on your pocket. It is not the same to compete from a more socialist country, than in another one that is more capitalist. It is not the same to race from an authoritarian-dictatorial regime, than in another one where there is plenty of free market opportunities and clients with money to thrive. It is not the same to contend in a collectivist poor economy, in comparison with an individualism rich economy. It is not the same.

Economic Systems framework.

Justice in our marketplaces. Required. Since Aesop times, a judge was required for the Hare and the Tortoise. Nothing works out well when we do not have a good judge or justice system. The best way to tell who is the winner is to have all runners compete under the same conditions (with clear rules of the game for all, in which no one takes advantage), and with equal opportunities. Someone will finish first, someone will finish last, and the others will finish somewhere in the middle. In the capitalist system, justice demands equality of opportunity: “From each as he/she wishes to participate, to each as its participation is successful”. Justice in the socialist system consists not only with equality of opportunity, but also proportionality of differential rewards: “From each according to his ability, to each according to his needs”.

For Eleonora Escalante Strategy, there is a concept of justice that embraces both systems premises (capitalism and socialism). Because for us justice can´t be applied distinctively or depending if you belong to a collectivist society or a individualist one. There can´t be different justice depending on the economic system in which your company operates. Justice is justice when it comes to business and economics. Eleonora Escalante Strategy believes that we can´t continue igniting the idea that justice is relative in the context of capitalism or socialism.

Our formulation of justice is linked to honor human integrity and integrality reflected in the quality of life (of individuals and communities), and not only in terms of shareholder value. And the concept of justice can´t be formulated without understanding the concept of time. If we see your company in a contending race against your competitors, we have to apply certain rules of the game with justice (no matter if you live in a socialist or capitalist country). And we have to comprehend that our business premises have wrongly privileged the speed to produce and the velocity to deliver more and new things to consumers (measured in time scale). Once we remove the notion of applying the variable speed to prize the gold medal, then and only then we will be able to apply a balance. It is not the fastest one who might win, but the one of the best integral quality, under fulfilling integral requirements.  For example, at the moment, all economic systems in the world have rewarded the first pharma laboratories that were able to offer the COVID19 vaccines. These companies have been rewarded with juicy billionaire contracts (they have sold all their vaccines even before these were produced). Meanwhile, on the other side, other laboratories who have taken their time, have  tried to do things correctly, being more cautious and waiting patiently to be sure of their formulas before deliver their vaccines to the markets. Just imagine an hypothetical scenario, that in a few months, the medical community discovers side effects at the famous Pfizer Bion-Ntech or the Astra Zeneca or the Sputnik or Moderna, that were not considered in teenagers. Or let’s imagine that an indigenous Amazonia community that has a unique specific race gene all over the world, is incompatible with the mRNA technology, and this community is wiped out from planet Earth after getting the current vaccines. Will we continue considering that the fastest produced vaccine is the best? I pray God nothing will happen in the future with the Covid19 vaccines, but this scenario has proven to be possible in other business industries and economic sectors. Our concept of time in other businesses, has affected our corporate strategy and it has direct implications by destroying our fauna and flora because of contamination to the environment.

Beginning to make sense of the relation between time and corporate strategy. Moreover, corporate strategy in our businesses is related to what products and services our companies could manufacture, if we wish to grow.  When the marketplace starts to increase our revenues, that is the exact moment in which our race needs a reframing. Why to consider that we need to become the fastest (the Hare) contender to receive always the reward from customers?.   As the number of companies grows, and, the competitive market gets tough and sophisticated, each competitor has differential conditions that should be taken into account by consumers. Some of these are the size of the company, if the product is made with pure or recycled materials, the type of manufacturing (artisan or automated), constant training to human capital, balanced resources, capabilities, doing business with respect to environment, etc. All these are differentials in between competitors. And the global marketplace needs a regulator (a Fox) that has to help to establish and organize the “correct time” to release the products, and it has help to categorize companies per league differentiation. With the Internet e-marketplace, a good Fox regulator is not only needed, it is imperative. The justice system (the Fox) is for everyone contending the race, and an excellent judge helps clients to understand companies before buying them too. Clients need to learn to discern beyond the velocity or speed of manufacturing and dispatching, and the type of company that is offering it.

Illustration by Arthur Rackham, “The Hare and the Tortoise”, Aesop’s Fables. Published by Ballantyne & Co., London, 1912.

Practically, a fair or just marketplace, where selling and buying is based on knowledgeable clients, helps a lot to fix the excessive greed of capitalism and helps to remediate the heavy load that socialist systems assume in welfare. If free-market systems allow the pioneers to run without a “fox” justice regulatory framework, we end up creating products and services that might bring huge market capitalizations and GDP growth, but these pioneers also create troubles for our survival in the future.  When governments do not have excellent regulatory entities, but are behind the private sector initiatives to regulate them properly, then we end up living in a free market system that is privileging greed no matter what. The beauty of living in a place with people who is free and is constantly innovating to be the first movers in the markets, is destroyed by the lack of a good fox (judge) or regulator. And we end up in the situation of cryptocurrencies. Anyone with enough money, can hire some tech gurus in finance and launch new digital money, simply because there is no regulatory figure or the “fox” watching. (The Fox at Aesop fable represents the justice system).

On the other hand, in socialist systems, the “father state” also lacks of regulatory good judges, and it is so burdensome and overweight of welfare duties, to a point in which taxes are not enough to cover those responsibilities either. A state that doesn’t hold a strong capacity to create wealth (in form of taxes) is unable to create justice for itself either. Why? Simply because it can´t pay for it.

Concluding, why do you think that we have to study the word “time” in our corporate strategy design and decision making? Everything is connected to the concept of speed, time and justice to prize who is the winner. The way we define time is not even studied in business schools, and we must dedicate enough “time” with this saga to understand “time”, not just as thinkers (or philosophers) of time, but also as physicists of the time.

Einstein’s thoughts about time. In 1905, Einstein proposed his special theory of relativity that didn´t require the theories of his predecessors (Newton, Leibniz and Maxwell). As a young physicist, Albert Einstein, began to ask questions to himself. He asked himself the why of gravity beyond Newton approach? He asked himself why the notion of spacetime? Why the gravitational field affects spacetime? What is the speed of light? Why did Einstein ask himself all these questions beyond the sun, the moon and the celestial bodies? What ignited him to observe beyond the apparent?

I would like you to watch the following video (I selected it randomly from youtube).

For those of us who are not physicists, it is hard to grasp the meaning of the video. Now, let´s put ourselves in the feet of children who also are not physicists, who are not raised by physicists either (neither their mom or dad have that profession). Childhood is the age in which the next Einsteins of our times will be groomed, or at least they will be impacted with such enormous breadth, passion, and curiosity for these topics. When I was trying to write this article, I asked myself, how can I explain Einstein’s legacy in such a way that by writing it, it may attract our curiosity to continue reading and being captured to acknowledge the concept of time?

The legacy of Einstein streams beyond the physicist’s buzzword of the Youtube video shown above, and it has to be explained not from the existing accepted theory premises, but by asking ourselves the same questions about Einstein works.

According to, Einstein’s research oeuvres have been well chronicled and his more important works include Special Theory of Relativity (1905), Relativity (English translations, 1920 and 1950), General Theory of Relativity (1916), Investigations on Theory of Brownian Movement (1926), and The Evolution of Physics (1938). Among his non-scientific works, About Zionism (1930), Why War? (1933), My Philosophy (1934), and Out of My Later Years (1950).

Let´s try to ignite your curiosity about time, given Einstein`s last century era and its physics implications for the nature of time:

  1. Why is it that when you look at distant objects, you see them as they were, not as they are?
  2. Why does two spatially separated events happen at the same time?
  3. How does the idea of “block universe” came into our notion?
  4. Why does time travel is possible for Einstein?
  5. Why is it that Einstein tell us the idea that duration of time is relative?
  6. What is the speed of light? Why do we believe that we can survive traveling at a speed of light velocity in a spaceship?
  7. Why do we believe there was no time before the big bang?
  8. Why do cosmologists say that the big bang began 13.8 billion years ago?
  9. Why is it that Einstein explain the concept of different reference frames for time? And why is it that time is not an objectively real feature of the universe?
  10. Is time an illusion?
  11. Why time appears to move in only one direction? Why not in a radial or circular dimension?
  12. Does time structure itself in one dimension? Is time smooth like a continuous line?
  13. Why is time dilation important?
  14. What does it mean that time curves?
  15. Is our proper time a standard time or not?
  16. Why does physicists labor should be not to measure or find how time appears to pass, but why?
  17. Why does Lee Smolin appear to be a critic of the block universe idea?
  18. What is the relationship between entropy (a measure of disorder in a system) and time?
  19. Are there alternative origins and frameworks of time?
  20. What if our time in the universe (since our birth up to our death) is simply going to repeat again in another timing in the future?
  21. Can we link our “soul spirit” with time existence? If our spirits are eternal, why do we conceive there is a beginning or end of time?
  22. Can we annihilate time?. Will time continue regardless the end of our lives and our works in the universe?
  23. Why did we choose a conventional unit of time?
  24. Is it possible to halt time? Under what conditions?
  25.  And we can continue on and on…

Let me ask you how many hours a day does your kids spend playing videogames or chatting using social media tools? As parents, is it possible for you to ignite in your kids, the strong desire to dedicate that same amount of hours to learn about physics and philosophy? Can your help your kids opt to study and be prepared to become the next physicists that will evolve Einstein theories of the world?

Some Video Games that your kids and teenagers spent hours with.

I hope you are now a bit more familiarized with Einstein thoughts of time. On our next publication we will cover the subject number 6th “The relative dimension of time”. See you then. Enjoy your weekend, and thank you for reading to me.

Our updated outline

Bibliography utilized to get some ideas when writing today.

Disclaimer: Illustrations in Watercolor are painted by Eleonora Escalante. Other types of illustrations or videos (which are not mine) are used for educational purposes ONLY. Nevertheless, the majority of the pictures, images, or videos shown on this blog are not mine. I do not own any of the lovely photos or images posted unless otherwise stated.

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