The hare and the tortoise: The race is not to speedy (I). Overture.
Here we are again. After Eleonora Escalante Strategy vacations. Thank you for letting me have some days off. As I mentioned to you, fifteen days ago, my little dog Cherry […]
High Quality vs Low Cost Bargain: The Current Dichotomy! (XXVI). The epexegesis epilogue.
Have a happy beginning of April after Easter week. I hope you are now refreshed and much more positive to continue with the rest of the year 2021. The beginning […]
High Quality vs Low-Cost Bargain: The Current Dichotomy! (XXV). Denouement. Happy Easter.
Have a beautiful Easter time. Sadly, I want to share that my little dog, Cherry, passed away this morning. She was the little one of three dogs that we have […]
High Quality vs Low-Cost Bargain: The Current Dichotomy! (XXIV). Basic Principles of Pricing Wars Explained.
Have a beautiful Tuesday. In my last post, I started to explain that the foundation for pricing contradictions occurs when our price and quality mix for products and/or services are […]
High Quality vs Low Cost Bargain: The Current Dichotomy! (XXIII). How to compare COVID19 Vaccines prices?
Last Friday, we left you with an extensive homework to read. Some of the articles were didactical, others more specialized with the scientific or medical jargon; meanwhile the rest were […]
High Quality vs Low Cost Bargain: The Current Dichotomy! (XXII). Pricing Contradictions in the context of the Vaccines Covid-19
High Quality vs Low Cost Bargain Pricing Contradictions Today I will introduce to you a brain game. My final aim is to explain what does it mean a pricing contradiction, […]
High Quality vs Low-Cost Bargain: The Current Dichotomy (XXI). The Meaning of Low-Cost Bargain
This week is our penultimate one in our saga. I would like to acknowledge again that we are expecting to end this current epic on March 30th, 2021. Therefore, we […]
High Quality vs Low-Cost Bargain: The Current Dichotomy (XX). The Meaning of High Quality.
Have a beautiful weekend. Aujourd’hui we will continue with one short philosophical episode. We have spent the last 9 weeks sailing the waters of the currents of pricing. We have […]
High Quality vs Low-Cost Bargain: The Current Dichotomy! (XIX). Contemporary Pricing Adjustments.
Wishing you a fantastic week. Any price that you set is subject to adjustments. Usually any of us, naturally, sell under different circumstances, in different geographical contexts, where the demand […]
High Quality vs Low-Cost Bargain: The Current Dichotomy! (XVIII). Pricing Strategies Dilemmas.
Have a deserved and lovely weekend. Today is Friday, and as usual, I am always devoted to post a new article for you. Today is the turn of the subject […]
High quality vs Low-Cost Bargain: The Current Dichotomy! (XVII). Psychological aspects of our perception when it comes to pricing.
A new week of March, and here we are again for you. There is something that we have to admit. There is nothing more psychological in marketing than pricing. Excellent […]
High Quality vs Low-Cost Bargain: The Current Dichotomy! (XVI). Product Mix Pricing
Have a lovely weekend. Let’s continue understanding our lively concept when it comes to pricing: Economic Value to the Customer (EVC). Afterwards we will cover the Product Mix Pricing theme. […]
High quality vs Low-Cost Bargain: The Current Dichotomy (XV). EVC finally illustrated.
Today is my last chance to finally explain through an example how to measure the economic value to the customer (EVC). How do customers value products and services? As I […]
High Quality vs Low-Cost Bargain: The Current Dichotomy! (XIV). Let’s begin to understand EVC in pricing.
Economic Value to the Customer (EVC). Understanding the concept of EVC is the key when we wish to do correct pricing, which happens when we utilize the value-based approach. It […]
High Quality vs Low-Cost Bargain: The Current Dichotomy! (XIII) Pricing scenarios matrix.
On my last publication I promised to disclose the meaning of alternative pricing strategies and value implications as it was defined originally. At first, when Philip Kotler was updating its […]
High Quality vs Low-Cost Bargain: The Current Dichotomy! (XI). Evaluating competitive strategies in pricing.
Today´s article is to continue sharing about the process to develop a pricing strategy. Again, I am writing this saga against the currents of the discipline of marketing present-day education. […]
High Quality vs Low-Cost Bargain: The Current Dichotomy! (X): Developing a Classic Pricing Strategy
Have a beautiful weekend. Classic pricing theories doesn´t demerit the fundamentals of our concepts. Before starting, I would like to clarify again the reason why I choose Professor Doyle´s pricing […]
High Quality vs Low-Cost Bargain: The Current Dichotomy! (IX). Let the pricing policies dance…
Have a beautiful day. Last week, indeed we had the opportunity to start our “core essence” kick-off subject, which is the concept of formulating pricing. On one side, the majority […]
High Quality vs Low-Cost Bargain: The Current Dichotomy! (VIII). Formulating the concept of pricing.
Have a beautiful Friday. Today it is my aim to explain to you the most simple basics of pricing. Formulation of the concept of price is extremely crucial. But understanding […]
High Quality vs Low Cost Bargain: The Current Dichotomy! (VII). Evolution of Global Markets: Where do we stand now? We don´t know.
Have a beautiful week. If you are reading this article, be so thankful for the life that has been given to us, to still be alive in the middle of […]
High Quality vs Low-Cost Bargain: The Current Dichotomy! (VI). Unsolved issues of the National Competitive Advantage Theory (Part D).
Today we will cover the last 4 issues from a philosophic point of view, about Porter’s National Competitive Advantage Theory (NCAT). Next week we will continue with our outline next […]
High Quality vs. Low-Cost Bargain: The Current Dichotomy! (V). Issues with the National Competitive Advantage Theory (Part C)
Have a beautiful first week of February 2021. Today we will cover the philosophic issues that Eleonora Escalante Strategy has discovered at Porter’s National Competitive Advantage Theory (NCAT). As we […]
High Quality vs Low-Cost Bargain: The Current Dichotomy! (IV). Unsolved issues of the National Competitive Advantage (Part B)
Have a beautiful Friday. The last Friday of January 2021. Today I will explain to you in the most uncomplicated manner, what is the “National Competitive Advantage of the Nations”. […]
High Quality vs Low-Cost Bargain: The Current Dichotomy! (III). Unsolved issues of the National Competitive Advantage (Part A)
Have a beautiful week. Today we will continue sailing through the winds of the National Competitive Advantage theory which is the basis of the major last developments of our global […]
High Quality vs Low-Cost Bargain: The current dichotomy! (II). Purpose, Philosophy and Rationale of this saga.
The United States of America began a new week of life with a new administration, the democrat formula of Joe Biden and Kamala Harris. I regard my wishes of positive […]
High Quality vs Low Cost Bargain: The Current Dichotomy! (I)
Welcome to 2021! Such a year of promises to recover from the COVID19 last year! All over the world we are expecting that this year will be much better than […]
Happy New Year 2021. A new saga is coming…
Wishing you a lovely new year 2021. Today is Kings Day, and we won´t celebrate it by sharing the “Roscón de Reyes” with coffee or chocolate in our family. The […]
The Fallacy of the Middle-Class: Overcoming Social Resentment (XXVI). Epilogue
We all who are still alive (regardless our difficulties) have survived this year 2020. Today is a celebration day to cherish that we have survived. Thankfulness is the word. Aussi […]
The Fallacy of the Middle-Class: Overcoming Social Resentment (XXV). Where do we go from here?
Today is the 25th episode of this saga. It is basically the last one in content, even though next week I will provide the summary and conclusions epilogue. I can´t be […]
The Fallacy of the Middle Class: Overcoming Social Resentment (XXIV). Moving forward to overcome social resentment.
Have a precious week of Christmas. Every time we feel tempted to believe that the incipient baby Middle-Class is not important or not relevant for the well-being of our societies, […]
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