Value Propositions: Theory and cases. Episode 17. Let´s practice. Example 5. A Global Maritime Shipping Initiative. Part E. Cost Structure
Adorable readers:Here we are again, with a new episode of the example number 5. At the moment, we are studying and analyzing the main core considerations for evaluating the global […]
Value Propositions: Theory and cases. Episode 16. Let´s practice. Example 5. A Global Maritime Shipping Initiative. Part D. Shipping Markets and Shipping Cycles
Have a lovely beginning of June. Today it is my birthday. It is a blessing to be alive for another year, and I am so grateful for the miracle of […]
Value Propositions: Theory and cases. Episode 15. Let´s practice. Example 5. A Global Maritime Shipping Initiative. Part C. Fossil Fuels and Shipping.
We hope you can enjoy and take advantage of our warming spring season. This week we have been researching and reading about this fascinating example that has taken us to […]
Value Propositions: Theory and Cases. Episode 14. Let´s practice. Example 5. A Global Maritime Shipping Initiative. Part B. Understanding shipping.
A lovely weekend is coming tomorrow to provide de-stress and comfort. Blessings to all our amazing readers of El Salvador and the world. Our aim today is to continue studying […]
Value Propositions: Theory and cases. Episode 13. Let´s practice. Example 5. A Global Maritime Shipping Initiative. Part A
Happy Mother´s Day to all the moms of the world. Five thousand years of maritime trade history.Today I am honored to introduce 5,000 years of the history of maritime trade […]
Value Propositions: Theory and cases. Episode 12. Let´s practice. Example 4. Diamond Engagement Rings from Botswana
Have a beautiful last Friday of April of this year 2024. Find below the work that we have carefully prepared during the last two weeks. Given the nature of the […]
Value Propositions: Theory and cases. Episode 11. Let´s practice. Example 3. A Sustainable Printer for Estonia
Wishing you all the best for this second lovely weekend of April. Today we continue with our journey of practicing how to do value propositions. Our example of this episode […]
Value Propositions: Theory and Cases. Episode 10. Let´s practice. Example 2. A Fast-Moving Consumer Good (FMCG) in Rural India.
A wonderful week has begun after the Easter vacation in our town. Several activities have been retaken and plenty of watercolor paintings are on our journey. We hope you are […]
Value Propositions: Theory and cases. Episode 9. Let´s practice. Example 1. A CPG Beauty Aspiration
Today is the beginning of Easter Vacations in town for the public and academic sector. We will return back with a new production on Friday 5th of April. Until then, […]
Value propositions: Theory and Cases. Episode 8. Fit between the Customer Profile and the Value Map
Wishing you a fantastic weekend. Today, as always, we will develop one of the most interesting chapters of our saga, in terms of the acumen that is required to build […]
Value propositions: Theory and Cases. Episode 7. Value Map. Gain Creators. Pain Relievers
Happy International Women´s Day!. A great thankful appreciation to all of us who are doing the future, who are making the best at home and at work, who are lovingly […]
Value propositions: Theory and Cases. Episode 6. Customer Profile. Gains. Pains.
Let´s welcome this exquisite month of March. Today we will continue our journey toward understanding the theoretical background of the Customer Value Proposition (CVP) as it is designed and explained […]
Value propositions: Theory and Cases. Episode 5. The economic philosophy behind the Osterwalder Canvas
Have a gorgeous weekend. Today we will post the presentation slides that correspond to the journey of the schools of economic thought that are supporting the framework of the Osterwalder-Pigneur […]
Value propositions: Theory and Cases. Episode 4. Problem-solving in the context of value propositions.
February is celebrating the day of love. Love is a word that many of us take for granted. Love is the same but different, depending on the intention of the […]
Value propositions: Theory and Cases. Episode 3. What is a value proposition?
Adorable readers: Our last publication was a brush about the history of marketing thought. We envisioned it as extremely meaningful for you to read before today´s content. I have prepared […]
Announcing the Spring Saga of 2024.
Dear adorable readers:Wishing you a fantastic, adventurous, magnificent, and stunning new year. My sincere thankfulness for choosing our academic literature. In advance, we are grateful for continuing with us during […]
From the Enlightenment to Business Models. Season III. Episode 19.The Enlightenment Premises in the MNCs’ value propositions
A lovely weekend of December is unfolding. Joyous advent winds of happiness for all. We have prepared our guideline material for this 19th lesson. Let´s see the following slides. You […]
From the Enlightenment to Business Models. Season III. Episode 18. The Enlightenment found in the Business Modeling Canvas and the Value Proposition
A new December month has arrived in our lives. We welcome this advent epoch with a cherished attitude and positive emotions. Christmas is coming and it is a motive of […]
From the Enlightenment to Business Models. Season III. Episode 14. The Connection of the Enlightenment and Strategic Management.
After several rainy days, we have been blessed with autumn days. At least the cold temperatures here, fused with the chilly air currents have endowed us to wear our sweaters […]
From the Enlightenment to Business Models. Season III. Episode 9. Enlightenment and Toleration Part A.
The First Day of Autumn. Today, September 22nd is Autumnal Equinox, the day that my favorite season begins. In a few weeks, once the temperature starts to drop, the wind […]
From the Enlightenment to Business Models. Season III. Episode 4. Different Canons of the Enlightenment Part B
A wonderful weekend for all of you. Today I will post the slides that describe the profile of 4 rulers of Europe that have been considered by historians as enlightened […]
From the Enlightenment to Business Models. Episode 3. How did the Enlightenment develop?
Gybing before the 1500s. Before the preparation of this saga, I wasn´t too prone to describe the enlightenment as the historians’ gurus or erudite authors specialized in modern history have […]
From the Enlightenment to Business Models. Episode 2. What is Enlightenment?
Have a beautiful weekend. This episode is long, but created with caring and devotion for all of you. So let´s begin. Additionally, as usual, we have prepared the set of […]
“Loving to read as a strategist”. Episode 22. Reading as a need or want, as a tradition or as a fashion
Enjoy your last weekend of November. Happy Thanksgiving to all. Today our adventure journey leads us to the subject of understanding what is the meaning of looking at reading as […]
What´s up with water: Pouring water in your corporate strategy (XXIX). Research Agenda for the next 15 years.
Have a beautiful mid-week of August. Here we are again, in the last week of our Summer Saga of the year. Our subject for today is about drafting a first […]
What´s up with water: Pouring water in your corporate strategy (XXVI). How to foster strategic agility at the corporate level
Dear adorable audience, today´s publication is lengthy, so let´s begin. The meaning of fostering. To foster means to bring up, or to nurture. It means to cultivate or promote the […]
What´s up with water: Pouring water in your corporate strategy (XIV). Agility has insane drawbacks.
Have a lovely first week of August 2022. In El Salvador, we are celebrating again the saint patron of San Salvador festivities to honor the Divine Saviour of the World […]
What´s up with water: Pouring water in your corporate strategy. Strategic Agility is beyond supply chain management (XXII)
Happy salutations for you today. After a week of health healing, we are once more on our way to understanding the notion of “strategic agility”. My apologies for not writing […]
What´s up with water: Pouring water in your corporate strategy. Strategic agility has been misunderstood (XXI)
Have a beautiful, stunning, fantastic, and marvelous weekend to cherish and treasure your loved ones. Today we will try to demystify the term “strategic agility”. If you notice, we started […]

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