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Leg 1. Recap Leg 1. Understanding “Core Business”. Part II.

Good morning to all.

Each 29th of September, the World Heart Day is celebrated each year. Many monuments and buildings in several important cities turned red illuminating its surroundings in support for the occasion.  Some months ago, after a swimming workout, I fainted. I visited the public health center, and after several tests I was diagnosed with “sinus bradycardia”. Even though the doctors have told me to don´t worry about it, I am aware of it since then. All I know is that I do have to be careful and protect my heart much more than before. I just pray and hope to be able to keep my heart healthy for my future marriage with Alex Guillermo Lozano Artolachipi and my future pregnancies with him. I hope God can grant me enough life to continue learning, helping people in their businesses, loving and improving day by day.

religious-quote-proverbs-4-23-glitter55a1659f52f85In occasion of the World Heart Day, I would like to share with you some of my own thoughts about the “core business” topics.

  • Think about “core business” as if it is our heart. We can´t live without our heart. If we think deeply about the human heart functions in our system, we can imagine why the “core business” definition and its protection is so relevant in our strategic analysis. “The heart is the organ that pumps blood throughout the body via the circulatory system, supplying oxygen and nutrients to the tissues and removing carbon dioxide and other wastes”. A business without a well defined and protected “heart” or “core business” is useless.
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  • If we wish to keep our heart healthy throughout all our life, we have to start to protect it since we are younger. “As a young person, if you start doing small things every day in order to keep your heart healthy, you will have a better chance of living a longer, happier and healthier life”. The same rule of thumb applies to the “core business”, it is a priority to define it beautifully,  simply and protect it by developing good and small actions in every single part of our business cycle or life trajectory of our company.

Let me share with you five tips for a better “core business” definition and expansion:

  1.  Let´s love our heart. Love our “core business” and protect it. But we must love it with passion and truth.  Know what our core business is, and be content with what it isn´t. Know what is good for it and what is dangerous for it.

    Let´s enjoy the creation of it, since the stage of the idea up to the stage of prototype modeling and testing development, and then continue to the stage of launching it. If we are already running our business and making profits in a specific industry, and want to grow or expand; before exploring adjacencies, let´s make our “core business” an everyday joy for all our team. Our team must love what we do. Let´s interact with our team in a way we spend time developing our people to like our core more. Let´s talk about “the core business” often with all our employees from the top executives down to the receptionist, laugh, have fun and let´s confide about it. Enjoy to make it better day by day.  Many adjacencies possibilities come from our own team observations to our customers. A good emotional health is good for our heart, and the same applies to our “core business”.  Our heart is healthy when we can manage our stress and we feel emotionally safe with good people around us.  Our “core business” will profit from emotional sanity if we are engaged to love it. When we love our core business, we will avoid the trap of becoming “followers” or “copycats” by doing what the rest is doing, and we will focus on differentiating ourselves from the rest.

  2. Ditch the “cigarettes”.

    Any cardiologist in the world will tell us that smoking is very bad for our hearts. The doctors recommend us to quit smoking and to avoid nicotine.  In the case of the “core business” the presence of the fume or smoke destroys “strategic clarity”.  If we are too open to growing in several ways far away from our “core business”, the smoke which smells strongly and dangerous will end up destroying our own “metabolism” and our heart will suffer the future consequences of our wrong decisions.

  3. Our heart works better when it runs on clean fuel.

    Our heart is strong and healthy when we eat clean food. We must eat a diet that is low in saturated fats, cholesterol, and sodium. That means we have to fuel our bodies with lots of whole, plant-based foods (like fruits, vegetables, nuts, and seeds) and fewer refined or processed foods (like white bread, pasta, crackers, and cookies). “Cut back on salt, limit alcohol” to no more than one alcoholic beverage per day. Our “core business” will be protected if we stop to fuel it with wrong decisions such as: moving into business areas we don´t know how to manage, or if we are pushing the company into spreading its resources too thin, or jumping into new hot markets when we are not ready to keep our velocity to compete in those markets.

  4. Enjoy the move.

    If we wish to have a healthy heart, we have to move with exercise. Whatever type of sport you wish to do, try to practice it at least one hour per day, five days a week. Any activity that gets you moving around and sweating will be beneficial for your heart. In the case of the “core business”, it is important to see how our customers evolve in their needs and how our customers move with time. What was applicable 15 years ago has evolved over time. The importance of moving and evolving our core business is natural. Most strategies follow a pattern of “focus-expand-redefine.” It is critical to know where we are in this cycle, and move accordingly, take actions. The goal is to become the superior remaining competitor as the industry shifts and changes around you. “Even the strongest core needs to be adapted in keeping with changes in its customer needs and technologies”.

  5. Sleep well at least 8 hours per night.

    Our hearts need to relax in order to be ready to respond to our daily activities. This is key to keep “stress levels” down. If we don´t sleep enough, we won´t be able to keep our energy high to make good decisions. Without a good sleep, we are not able to function well. People who don’t sleep enough are at higher risk for cardiovascular disease—regardless of age, weight, smoking and exercise habits. Our “core business” may be affected if we don´t dedicate time to refuel our energies by sleeping. If we are not sharp enough (because of physical exhaustion) we won´t be able to see the right opportunities to expand our core when these arise. 

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Note: All the pictures shown on this blog do not belong to me. I do not own any of the lovely photos posted unless otherwise stated.




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