Leg 2 from Lisbon to Cape Town (III). An example of Intra-Industry Segmentation.

eleonoraescalantestrategy 18 Nov 2017 Leave a Comment

Hi to all of you.

Find below the example on how to apply the Intra-Industry Segmentation Analysis. The case I have chosen as an example is the following:

“Comillas Pontifical University (UPCO) is a nonprofit private higher education entity from Madrid, with an enrollment range of 7,500 students. UPCO offers higher education degrees (pre bachelor, bachelor, and doctorate degrees). Founded in 1890 has a selective admission policy based on entrance examinations. The UPCO wishes to expand internationally. Central America is a market to explore. Particularly El Salvador. UPCO authorities would like to understand what could be their entry strategy to El Salvador”.

Follow the next slides in order to see how the intra-industry analysis is implemented. I think the methodology is fully reflected in this example.

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If you wish to download the last set of slides in PDF click here: Eliescalante Segmentation Theme 2. StagesIntraindustry Analysis example ICADE

Observations about the slides:

I have chosen these key segmentation variables and categories randomly. I wanted to show you how to see a university as a product, and what characteristics or features are important or may be important for the buyers (the students are the customers). About the segmentation matrix, I did not fill the whole segments (the majority are empty), because I wanted to illustrate the methodology only. We need to continue with the next topics which are extensive. Feel free to google this theme by typing intraindustry segmentation analysis and you will find innumerable examples on the internet. I recommend you to use this methodology using data analytics tools.

I also would like to share with you a personal comment:

Little girls with dreams become women with vision

One day I hope God can grant us little babies to Alex Guillermo Lozano Artolachipi and me. I hope to teach them all I know.

What I really treasure from my student´s passage of life was my interactions with business & finance disciplines professors… My teachers from Cornell University, from London Business School, from the Pontifical Catholic University of Chile in Santiago and UCA El Salvador. I am thankful for all what they shared with me. I am thankful for their classes, their exercises, their homework and the tons of readings we had to do. Without my professors, I wouldn´t be writing this blog. All I have learned was because I had the opportunity to be in their classes. I am thankful for them and for all the books they have written. Their examples, stories, and books have taught me even more. Without my professors, my faculty advisors, current academic mentors, and my faculty friend professors I have met after I graduated and who are still teaching in NYU, Columbia, IESE, Wharton, INSEAD, Harvard, Northwestern, Chicago University, etc.; I wouldn´t be here dreaming of writing my own book in Strategy without them. I am also thankful to other professors I had which do not hold a degree from a top university, but who also taught me things about life through their simplicity and life wisdom. Each person teaches us something. We just have to be humble to learn from them.

I won´t start to write my book in strategy until next year. I am not ready yet. First, I need to finish this Volvo Ocean Race 2017-2018. I just hope and pray to God I can do it. As much as I pray to God to marry Alex Guillermo Lozano Artolachipi and have babies with him as soon as possible.