Leg4. From Melbourne to Hong Kong. What is content?
Bonjour a Tous!
I would like to share with you the last slides prepared for the Leg 4. At this moment teams, Scallywag and Dongfeng have arrived at Hong Kong. When writing about content today, I visited innumerable web-pages trying to find some information about the theme… and I couldn´t take coffee out of my mind when writing about “content”. I decided to share what I believe should be “content” on Social Media.
If you wish to download the last set of slides, click here: Eliescalante Leg 4 Social Media Segmentation e 18Jan 2018.
About the theme of Micro-Segmentation, I would like to share with you a link which gave me a good overview of what is Micro-Segmentation: https://www.selligent.com
“In marketing, segmentation is when a market is divided into groups of customers that share one or more common characteristics. Specifically, micro–segmentation is an advanced form of segmentation that groups consumers into very specific audiences within various niche markets so that relevance is the priority”.
“Micro-segmentation marketing is the best way for marketers to hone in on specific targets but can be challenging when there is so much data on these markets available”. If you wish to know about this topic, I recommend you to visit the sites below.
Thank you. I have to continue racing to finish the last topic today. Don´t forget about coffee when thinking about content!.
Source References:
https://sproutsocial.com/insights/social-media-content-strategy/
https://blog.kissmetrics.com/ingredients-of-great-content/
https://www.adamhoulahan.com/19-strategies-that-you-can-use-to-increase-your-social-media-presence/
http://cafehopping.sg/editorial/how-to-tell-if-your-coffee-is-good
http://www.fullmedia.com/why-content-on-your-website-is-so-important
https://www.alexandergroup.com/blog/sales-strategy/micro-segmentation/
https://product2market.walkme.com/micro-marketing-vs-macro-marketing-understanding-differences/
https://www.hannonhill.com/resources/blog/2017/why-is-web-content-so-important.html
https://www.socialmediatoday.com/marketing/why-multimedia-content-so-important-infographic
https://www.alexandergroup.com/blog/sales-strategy/micro-segmentation/
http://www.hitwise.com/articles/targeting-age-microsegmentation/
https://www.optimove.com/learning-center/customer-micro-segmentation
Disclaimer: All the pictures or videos shown on this blog are not mine. I do not own any of the lovely photos posted unless otherwise stated.
Eleonora Escalante Strategy 