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Congratulations! We finished Leg 9. Next: The Blue Ocean Strategy.

Good Morning.

Hope all is fine. Congratulations to all of us, the teams who have finished the last North Atlantic Leg. The Dutch teams are now happy. Brunel won to Akzo Nobel with an advantage of  4 minutes 05 seconds. Congratulations to both Dutch teams. Dongfeng arrived third. At the moment SHK-Scallywag is still sailing, and the distance to finish (DTF) is around 53 nm.  Let´s share the projected scoreboard.

rce overall leg 9.jpg

We hope the 10 days in Cardiff will be an opportunity to recharge batteries and be ready for our next destination Gothenburg, Sweden. Next Leg start date is 10th-June-2018. Blue-Ocean-Strategy-and-Shift-.pngSince next Leg 10 will have an estimated duration of 5 days, and the next topic is The Blue Ocean Strategy. This theme can´t be covered in 5 days. In consequence, Alex Guillermo Lozano Artolachipi and I will start to sail with this theme when in Cardiff. The Blue Ocean Strategy is a marketing theory developed and written by W. Chan Kim and Renée Mauborgne, both professors at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute. Their first book “Blue Ocean Strategy” was published in 2005. Recently, Kim and Mauborgne have wrote a second book: The Blue Ocean Shift.  In addition, it is important that you know “Blue ocean pedagogical materials, are used in over 2,800 universities and in almost every country in the world, go beyond the standard case-based method”.

blue ocean vs red oceanThe perspective of our Leg 9 – Blue Ocean Strategy will be from the point of view of “balance or equilibrium for humanity“.  Don´t expect from us to give you a critical review of their books, neither a leg of lectures on how to apply the methodology. Of course, we will provide some insights and clever hints with some context views, but our purpose is to provide a “value discernment” of Kim-Mauborgne theories and practices, in relation to the purpose of creating “beautiful businesses with balance or equilibrium for humanity”. Our checklist is always based on our ethical strategy, figuring out an objective and fresh yardstick when it comes to a visionary legacy mindset for the next 100 years. Also, we will understand some of the main challenges for this management theory in the context of Industry 4.0 and Open Innovation 2.0.

Before closing this post, let´s check a video and images shared from the Volvo Ocean Race today´s morning celebrations in Cardiff.

See you soon! Thank you.


Disclaimer: All the presentation slides shown on this blog are prepared by Eleonora Escalante MBA-MEng. Nevertheless, all the pictures or videos shown on this blog are not mine.  I do not own any of the lovely photos or images posted unless otherwise stated.

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