What´s up with water: Pouring water in your corporate strategy. Loving water is caring for us (XVIII). Part B
We wish you a lovely week of Independence day for anyone who is related to the United States of America. Joyful liberty day for anyone who feels bonded to something and wishes to be free. May our prayers for liberty come true. We will begin our article with a new supplementary set of slides derived from last Friday’s publication.
Did you enjoy your homework-“Understanding Global Change”? I found the website of Earth Global Change last Friday. And I discovered it because I wanted to support my ideas with a scientific background when I was describing the cycle of the inner core earth, caused by the earth’s internal heat. So by coincidence or divine providence, I bumped into this blessed source of information that has gathered all the elements that I have tried to describe since May 3rd. As the authors explained, the site “Understanding Global Change” is a guide in which an extensive group of researchers, professors, biologists, earth system scientists, and paleontologists explain how human action and non-human processes interact to change the Earth’s environment and its habitability. This project belongs to the University of California Museum of Paleontology (UCMP) (1). The reason why we put you under the great burden to read the whole website is: that climate change is a serious and complex topic, that is not easy to explain. Policies and regulations to stop the human causes that are triggering climate change may demolish many businesses and industries, or even the way in which our society is functioning. So, to understand the underlying causes of our warmest days requires seeing the whole picture of everything. This UGC website explains very simply the complexity of the problem. We also wished you to stick to reading: once you start to read it (not watching videos, but reading), we hope it has helped you to learn. This subject is important for everyone, from those at younger ages to teachers who impart about global change at schools and universities, to decision makers of top corporations, to artists, to journalists, to self-employed, to anyone who cares about our living on this planet. It is important to refresh the concepts about our elemental biogeochemical cycles, and how they work. Of course, the UGC website is focused on climate change. Our saga is focused on water, so our strategic approach is quite unique. Nevertheless, we thought that conceptually this weekend’s homework was going to offer you a whole different dimension on how to see our reality and our priorities from now and then. We want to display a gracious “thank you” to the University of California Museum of Paleontology project team, developers, contributors, and advisors for their content. Since our core activity is strategic reflections, they have provided the scientific side of climate change, and all the crucial elements. If you didn´t read it, please we beg you to click the URL below, before proceeding with Eleonora Escalante Strategy today´s content.
How to love water if we don´t know how water works on Earth? Last week we introduced Eleonora Escalante Strategy definition of loving water. We propelled an integral definition of love for the water. Loving water is a decision for the action of love applied to the water, but water is understood as a whole water cycle, that can´t be comprehended if we don´t understand how the totality of earth’s system works. We listed 7 cycles that are integrated and/or related to the water cycle (including itself). These are:
- Water Cycle
- Carbon cycle
- Nitrogen Cycle
- Oxygen cycle
- Upper earth crust geosphere sedimentary/erosion cycles of soil quality: iron, sulfur, phosphorus, etc;
- The inner earth core cycles, which associated with the earth’s internal heat, geothermic energy, plate tectonic/rock movement cycles, earthquakes, distribution of oceans and continents, and volcanic activities.
- The space galactic cycle in which the sunlight, solar radiation, the earth´s spin, tilt, and orbit effects, star storms, the meteorites (including comets) may impact or may affect our earth and water cycle from space.
The only way in which we can love fully requires acknowledgment. It is almost impossible to care for, protect and love someone, or something unless you understand what, why, how, when, where, and who is that object of affection. So the reason why we have dedicated 18 episodes to help you understand water in all its complexity through providing strategic reflections, is because we need to give an answer to the question “What´s up with water” on our planet.
Once we learn about water, and how this liquid-vapor-solid element connects all the elemental cycles in the atmosphere, biosphere, geosphere, and hydrosphere; then and only then, we are able to decide if we wish or at least if it is convenient to love water or not.

Water is connecting every single earth system. Water can´t be isolated from all the operational cycles of the earth. And humans are affecting them with several causes that we have grouped into two categories: pollution and depletion of resources. We also need to add a new category that affects business schools: the lack of good corporate strategy frameworks to design and review our innovation in our solutions (including those invented to fight climate change), and the disbalance to populate our earth (rural desolation vs urban high-density concentration). Watch our slides 4, 5, and 6 in which we demonstrate that water involves everything. Water is the medium in which the rest of the cycles are conducted.
Please take a look at the measurable changes in the earth system cited by the University of California Paleontology project. The authors have classified them under 4 groups: Atmosphere, biosphere, geosphere, and hydrosphere. But in reality, water is omnipresent in every single of them. For example, The wind is full of water. The greenhouse gases are full of water. The Air quality depends on oxygen, which is an element of water H20; water flows in evaporation to the clouds, and then precipitates in rain format. Our food requires water. The whole soil quality depends on the effects of untamed water on it: absorption into the upper land crust, erosion, sedimentation, and flow of nutrients in the ground that are moved mainly by water. The absorption and reflection of the sunlight all together with the greenhouse gases are impacting the water cycle. Ultimately it is the way in which we use our energy resources for our life projects (private or public) that is influencing the greenhouse gases that are affecting the process of absorption and reradiation of heat to the planet. In addition, we believe that non-human causes are connected to water behavior, but we have not put attention to these cycles yet.
In the particular case of water. To love water is also an analogy in the story “The little prince”. One of the main chapters of St. Exupery’s book shows the little prince’s interaction with a fox. This segment of the story is priceless, from start to end. “The petit prince” decides to love the “fox” because he wishes to. And the process of loving the fox demanded time and domestication, to get to know her first. It was a reciprocal process, in which the fox also got to know him. To tame each other when loving is a requisite and a responsibility. The same applies to water. We need to know and learn all we can about water, so we can understand her. We want to help her to don´t cause damage to us when she becomes wild. And we also don´t want to hurt her anymore with pollution, depletion, and our technological innovations.
Integral Strategy applied to love water. Eleonora Escalante Strategy fundamental core values are expressed in our website section https://eleonoraescalantestrategy.com/integral-life/ Our core values are defined in the phrase “To reach an integral life means to respect and love life”. The fundamentals of our core values are found in the Bible:
- Genesis 2:15 “The Lord God took the man and put him in the Garden of Eden to work it and keep it.”
- Mark 12:30-31 “Love the Lord your God with all your heart and with all your soul and with all your mind and with all your strength.” And to “Love others as yourself.”
Everything we do on this website, from thinking, designing, creating, writing, editing, analyzing, reflecting, asking questions, creating opinions, up to painting is an expression of our core values. An integral strategy applied to loving water is basically an application to respect us, the planet, and love life. Since human beings are 70% water, and our earth has around 70% of its surface as water; it is clear that life for all of us residing on this planet must be connected to loving water.
Our water on earth is being affected and altered because in all our actions we show unloving attitudes toward water through:
- Omission: We have failed to include water in our projects and plans at an integral level. The reasons for omitting water are varied: from ignorance (we don´t know how important is) to premeditation because it is expensive to consider it in our business and endeavors; or because we are using incorrect frameworks of corporate strategy.
- Incorrect Inclusion: When we only consider water as a side dish, or we don´t respect her in all her natural splendor, we simply apply incorrect or partial solutions to her troubles, and we don´t love her for what she is. So we are affecting the whole act of loving water. When the water cycle is not included in our framework’s strategy and valuations, we end up approving many businesses, initiatives, products, and services that are not helping to love water. Examples: plastics, derived products of petroleum, manufacturing processes that pollute our air, depletion of our aquifers without restoration, wrong urban development, tech instruments that are taking our mineral resources, etc.
By not considering water in all our endeavors, we are affecting our well-being, quality of human life, subsistence, and 6 more biogeochemical cycles, impacting global climate change.
Loving a savage wild partner. Untamed water destroys and erases the whole development of societies, not only infrastructure, but people’s future, hope, and dreams. We can invest in education, technologies, health facilities, shelter projects, transportation undertakings, financing schemes, food procurement, art, media, etc; but if we don´t consider water with love to tame her savage extremes, water will destroy everything in less than what you can ever imagine. Why? Because we didn´t devote time to understand her, and we didn´t invest our resources to tame her. We have not been able to love her properly. We have been takers of her for granted. But we have not given anything back to her.
In addition: Loving water implies knowing very well what are the underlying reasons or causes that are hurting our beloved water. By doing it we are enclosing and embracing every single aspect of the rest cycles, and in doing it we also understand the causes of climate change. The Human Causes of global climate change are affecting the whole water cycle, and to continue causing them, means that we don´t love nor care for water at all. And on purpose, we see her crying, and we simply don´t care for her, nor for ourselves either.
Our next subject: Look around-everything is water.
Strategic Music Section:
Why did we choose María Dueñas? We selected María Dueñas because she is a loyal representative of a teenager that was able to recognize her talent since she was a child. Probably, she started to play it as a hobby outside her schoolwork, but with time she found out it was her call in life. Born in Spain, María Dueñas currently studies with Boris Kuschnir at the University of Music and Performing Arts Graz and MUK in Vienna. She is preparing herself daily to become an excellent violinist. You can read about her here: https://www.mariaduenasviolin.com/en/bio. She was brought to my attention because she won recently the Menuhin Competition in Richmond (2021), Virginia; in the senior category level. María Dueñas plays with three violins: a Niccolò Gagliano violin, the Guarneri del Gesù “Muntz” 1736, and with a golden Stradivarius, the prize of the Menuhin 2021 contest, a 2-year loan from the private collection of Jonathan Moulds. María is still learning to discover her new Strad, which needs to be acknowledged and tamed with her mind and soul, not only with her hands. And later, we are sure that she will find new historic violins until she finds the one that shines only with her. Her best is yet to come.
To initiate the path to fame at the age of 19 years old will require a strong commitment to loving what she does. No matter the external recognitions, prizes, economic blessings, and future concerts with recognized orchestras; the quality of Maria will continue growing only if she loves and dedicates herself with all her heart, mind, and spirit. Asking God to help her when she will find difficulties. Meanwhile, she and her violins love each other with respect, appreciation, and disinterested celebrity motivation, she will make it steadily and slowly to the top. The only way to reach the highest of excellence is not by comparing with others, or by searching for fame, but by loving what we do with wisdom and passion in deep communion with our instruments. Only love for what we do can keep us afloat when circumstances and troubles stop by.
Songs of today belong to Henning Kraggerud. The first piece is Mozart’s Violin Concerto No. 5 in A Major, K.219 with him and the Norwegian Chamber Orchestra. Today we selected the whole concert with three segments (I. Allegro Aperto, II. Adagio, and III. Rondeau – Tempo di menuetto – Allegro – Tempo di menuetto). So you can be delighted with the entire artwork. The second video song is shorter and is named “Capriccio for 2 violins”, an oeuvre in which Henning is playing with his daughter Alma Serafin Kraggerud. Enjoy!
See you next Friday, with the 19th episode of “What´s up with water: Pouring water in your corporate strategy: Look around everything is water”. Thank you for reading to me.

Sources of Reference utilized to prepare the slides and the material above:
(1) https://ugc.berkeley.edu/about/
(2) https://www.amazon.com/Petit-Prince-French-Antoine-Saint-Exup%C3%A9ry/dp/0152164154
Disclaimer: Illustrations in Watercolor are painted by Eleonora Escalante. Other types of illustrations or videos (which are not mine) are used for educational purposes ONLY. Nevertheless, most of the pictures, images, or videos shown on this blog are not mine. I do not own any of the lovely photos or images posted unless otherwise stated.