Cacao and Coffee 101. Success Strategies for Small Farm Holders. Episode 2. A new philosophy beyond the circular economy.
Dear fantastic readers and students:
Our episode today is a masterclass that aims to help you expand your acumen regarding the circular economy “model”. The establishment of the “circular economy” elements has been a miracle of gigantic proportions since the year 2000. The Godsend happened through the United Nations Sustainable Development Goals. For us, it was a marvelous phenomenon to observe private corporations trying to incorporate elements of the circular economy through the SDGs into their corporate strategy. However, to include them as a marketing tool is easy. The complexity emerges when the processes of the manufacturing and the supply value chain need to be modified to comply with performance indicators. And it is more complicated when there are entangled supply value chains between different corporations in locations where the circular economy doesn’t have government policies and enforcement by the law. The situation is even more convoluted when business owners realize that they must invest (sometimes heavily) in changing their manufacturing plants, equipment, quality control standards, and stop harming the environment radically. Additionally, the circular economy requires continuous investments to educate society and the companies´ staff at all levels to change our past business philosophy at its core. Otherwise, at the end of each year, when comparing the circular economy benefits vs costs using a short-term vision, if the result is that profits are draining, the first one to blame is the poor 3R “reuse-reuse-recycle”, which nowadays has shifted to 9R “reduce-rethink-refuse-reuse-repurpose-repair-remanufacture-refurbish-recycle, and recover”.
Our world is in a deep frying state, living in unusual temperatures. Our content for today is our effort to contribute with new elements that can help all the business owners on earth (not just the cacao and coffee smallholders) to take the circular economy principles, the good academic and practitioner works, and link them into a philosophy accepted by everyone. There is an urgent context about the “circular economy” that needs to gain momentum forever, not as a trend or as a fashionable loop to care for the forest trees. The situation is more complicated than that.
Our world is in a deep frying status in high temperatures, and it is not improving year over year. With the global digital ubiquity, energy is required more than ever, and GHG emissions are rising exponentially. It is important to think about what needs to be done for the shift from the circular economy model as a remedy, to become a philosophy of science, and prioritize what industries, nations, and wealthy individuals will be required to repair the trouble at its core. Climate change (global warming) is a serious issue. So crucial that it will require all the main thinkers on earth to contribute to an adequate multidimensional solution, because it also touches how we are going to design our society in the future. At the end of the day, we pray that environmental ethics could blossom, and we can find a new moral philosophy beyond the fixing of all the damage that our ancestors have done since the first industrial revolution.
As usual, find the preparation material for your masterclass below. Print and read it. Take notes. Ask yourself questions. Follow the bibliography URLs for a better understanding. Feel free to discuss these topics with your family, colleagues, friends, and professors. We all learn when we share our ideas with others.
We kindly ask that you return next Monday, the 1st of June 2026, to review our strategic reflections on this chapter.
We encourage our readers to familiarize themselves with our Friday master class by reviewing the slides over the weekend. We expect you to create ideas that are or are not strategic reflections. Every Monday, we upload our strategic inferences below. These will be discussed in the next paragraph. Only then will you be able to compare your own reflections with our introspection. We always give our students a couple of days to prepare well before our final reflection.
Strategic reflections on this episode.
These will be in the section below on Monday, the 1st of June 2026.

Announcement. Our next episode will shift from the general of today, to the particular aspects of sustainability that all the planters of coffee and cacao must consider to create their own philosophy of planting and selling coffee and cacao beyond the circular economy.
Musical Section.
This saga is committed to raising the traditional musical instruments and their respective musicians over the digitally produced sounds. This saga is dedicated to the chamber orchestras.
Today, we have chosen the Academy of Saint Martin in the Fields (ASMF). https://www.asmf.org/. This orchestra is plusqua versatile. It can decouple in a reduced chamber ensemble, but at the same time, it has been able to keep the quality of a chamber orchestra performance. Its musical director, Joshua Bell, is one of the leading violinists of our time. Tomo Keller, the German-Japanese orchestra leader, is also well known for his vast experience and excellent quality as a soloist and violin concertmaster. For this episode, we have chosen the Coriolan Ouverture of Beethoven. This piece was composed by Beethoven in 1807, and it is characterized by its oximoronic dramatic waves between a sense of urgency and serenity. The ASMF played the Overture in December 2018 at the Berlin Konzerthaus.
Enjoy!
Thank you for reading http://www.eleonoraescalantestrategy.com. It is a privilege to learn. Blessings.

Sources of reference and bibliography utilized for today´s inferences. The bibliography is listed on the last slide of the reference reading material. Click the respective URL to trace them.
Disclaimer: Eleonora Escalante paints Illustrations in Watercolor. Other types of illustrations or videos (which are not mine) are used for educational purposes ONLY. All are used as Illustrative and non-commercial images. Utilized only informatively for the public good. Unless otherwise stated, I do not own any lovely photos or images.





















