When in Auckland. Let´s start our example of the Cheesecake Factory Value Chain Analysis.
Dear all: Wishing you a beautiful week. After arriving in Auckland, all the teams and I just wanted to sleep. We were exhausted of 20 days at the ocean. I […]
Leg 6. From Hong Kong to Auckland (III). Value when considering FDI?
Dear all: Before I can continue with the following posts of this leg 6, I would like to share with you a very interesting graph which explains what is the […]
Leg Zero. Companies can be a force for good… Sumantra Ghoshal on Management.
An industry is simply a particular group of firms offering the same type of products and services. Each country has its group of firms which compete in the same immediate industry. We […]
Leg Zero. Mintzberg on Strategy…
Bonjour!!! Today we continue with our preparation to the Strategy Regatta Volvo Ocean Race 2017-2018. And we will learn about Mintzberg. Today, the menu is all about some videos from […]
Value Proposition (VIII). Progression of Economic Value (Part B)
When I said the value proposition of Starbucks Coffee Shops is more than coffee, what I am saying is Starbucks value proposition is more than coffee… and it is true!!! […]
Value Proposition (IV). Progression of Economic Value (part A)
Happy weekend! I wonder if many of you were shocked to see my own interpretation of Starbucks Value Proposition and to see that Starbucks mission has not included the word […]
Eleonora Escalante Strategy Strategic Reflections Think Tank 
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