My dearest adorable readers:

Welcome to our Masterclass of today. We are thriving and lovingly thanking the Universe for this chapter. The two packages of slides below are the result of 10 consecutive days of non-stop work, with a few journées in which I was compelled to get out of bed at 5 am to keep on going with the research and material preparation for today. Notice that we do not use Artificial Intelligence for our ideas or analysis, and we are against its utilization in problem-solving for many reasons, but mainly, we do not wish to lose our brain power, and that is why we do not use AI.

Three value propositions are the result of this demanding lesson. We encourage our readers to try to do their VPs at home, using post-its over a whiteboard, because the importance of these two episodes is normative and foundational for the coffee and cacao small farmers of the world.

First, I would share the solution to the customer profile version 1.0 for case three that was left as homework for you. This is customer profile 3: Roasted coffee in Central America. Find the material below.

Next, we provide the value maps for the three cases and the assembling of the three value propositions. Please notice that we are simplifying the exercise to show you only version 1.0. All our assumptions must be confirmed through focus groups and additional marketing research activities, the European Union authorities, the financial partners, the MNCs involved in supporting small farmers, the governments, and the will of several donors in the cacao and coffee industries worldwide. These types of projects are complex, but if the value proposition is correct after several review loops, then the value elements of alignment will keep the structure and prioritization in perfect orchestration while all the parties in place negotiate the legal documents for its further implementation. The hypothesis of non-EU nations buying the cacao or coffee products is merely a non-familiar portrait; however, since the MNCs hold downstream businesses in these particular countries, these markets have been chosen because of the growth potential, the luxury clients who can pay for aggregated value in high-premium chocolate and coffee, and because of the diversification of commercial risks. Our aim is to help small farmers to diversify their supply with secure contracts with other non-EU markets, and the multinational corporations are showing us other streams of cash-in-hand opportunities.

Don´t forget to print the material. Save it in your files. And proceed to study it thoroughly. Discuss it with your loved ones. There is always something to learn from others.

We kindly ask that you return next Monday, the 27th of July 2026, to review our strategic reflections on this chapter.
We encourage our readers to familiarize themselves with our Friday master class by reviewing the slides over the weekend. We expect you to create ideas that are or are not strategic reflections. Every Monday, we upload our strategic inferences below. These will be discussed in the next paragraph. Only then will you be able to compare your own reflections with our introspection. We always give our students a couple of days to prepare well before our final reflection.

Strategic reflections on this episode.
These will be in the section below on Monday, the 27th of July of 2026.

Announcement.  This week, we have elaborated on value maps for each customer profile. We have checked if there is a fit between the customer profile and the value map in the first loop. Two of the value propositions (VPs) show us that it is the way to go. However, the second VP about the Peruvian Cacao butter is subject to change completely, because there was no fit. New projects and products were born as a result of the first loop. Next week we will continue with our outline: Distribution Channels for the Small farmers’ products and services.

Musical Section.
This saga is committed to elevating traditional musical instruments and their respective musicians over digitally produced sounds. This saga is dedicated to chamber orchestras. 
Today, we have chosen the English Chamber Orchestra (ECO). https://englishchamberorchestra.com/. The artwork played by ECO for this occasion is the soundtrack of the movie “Pride and Prejudice” (2005), based on the novel by Jane Austen. This romantic movie is captivating not just because of Joe Wright’s (the director) incredible work, but also because of the music, played by the ECO. The production of the soundtrack was in the hands of Dario Marianelli, with Jean Yves Thibaudet as the main pianist and the English Chamber Orchestra. Enjoy the whole playlist!

Thank you for reading http://www.eleonoraescalantestrategy.com. It is a privilege to learn. Blessings.

Sources of reference and bibliography utilized for today´s inferences. The bibliography is listed on the last slide of the reference reading material. Click the respective URL to trace them.

Bibliography in this post: This will be added accordingly with the strategic reflections.

Disclaimer: Eleonora Escalante paints Illustrations in Watercolor. Other types of illustrations or videos (which are not mine) are used for educational purposes ONLY. All are used as Illustrative and non-commercial images. Utilized only informatively for the public good. Unless otherwise stated, I do not own any lovely photos or images.