Leg 2 from Lisbon to Cape Town. Theme 1: Segmentation Consumer Markets. Part 4.
The theme of today is Understanding the Consumer Buying Process. As you can see, we have to sail fast in order to finish these topics which are particularly extensive. Again […]
Leg 2 from Lisbon to Cape Town. Theme 1: Segmentation Consumer Markets. Part 3.
Hope you have a good weekend. During Leg 2, the Volvo Ocean Race teams do not stop to sail on the weekends, neither do I. We will continue this day […]
Leg 2 from Lisbon to Cape Town. Theme 1: Segmentation Consumer Markets. Part 2.
Hello to all! We will continue with the theme Understanding Customer Behavior. We mentioned the personal factors in the last post. Today will dig a bit more into the third […]
Leg 2 from Lisbon to Cape Town. Theme 1: Segmentation Consumer Markets. Part 1.
Good afternoon. Let me start today with the first topic from the Outline Theme one: Segmentation Consumer Markets: 1. Understanding Consumer Behavior. Let´s go to the basics of the segmentation […]
Leg 2 from Lisbon to Cape Town. Segmentation themes.
Dear all: The boats have raced fast during the last two days. I am fascinated with the sailing adventure of these teams. If you follow their videos and pictures, what you […]
Leg 2 from Lisbon to Cape Town. Segmentation.
Have a pretty day. The Lisbon port has said goodbye to the 7 teams. The stop at the Portuguese shore is finished. Done. And all the teams have started to […]
Leg 1. Recap Leg 1. Understanding “Core Business”. Part II.
Good morning to all. Each 29th of September, the World Heart Day is celebrated each year. Many monuments and buildings in several important cities turned red illuminating its surroundings in support […]
Leg 1. Summary. Understanding “Core Business”. Part I.
Dear all: Hope you are doing super well. The Volvo Ocean Race Leg 1 finished last Saturday. Leg 2 is a 7,000 nautical miles run south, starting from Lisbon next […]
Leg 1. Understanding Core Business. Part IV. Vestas 11th Hour Racing won!.
Dear All: “Vestas 11th Hour Racing has won Leg 1 of the Volvo Ocean Race, crossing the finish line in the River Tagus in Lisbon, Portugal on Saturday afternoon”. Congratulations! […]
Leg 1. Understanding Core Business. Part III.
Good Morning! Bonjour a Tous! The 7 sailing teams at the Volvo Ocean Race are near Lisbon. It seems they will be ready to arrive tomorrow. I would like to […]
Leg 1. Understanding “core business”. Part II.
The core business is one of the most important concepts we must understand in our companies when we wish to strategize. We profit from the “core”… and if you think […]
Leg 1. Understanding “Core Business”. Part I.
The Volvo Ocean Race 2017-2018 started last Sunday. We can follow the race “LIVE” at their website: Volvo Ocean Race 2017-2018. Also if you wish to get used to the Volvo […]
Leg Zero. Wrap up Leg Zero. The compass of Strategy.
Hi to all of you!!!! I hope you are happy, happy, happy with this weekend arrival. We are going to start with the Volvo Ocean Race this weekend. In Alicante. I […]
Leg Zero: Threat of Entry. Porter´s Industry Analysis. Part III.
Have a happy day. Today I will like to continue with the topic of retaliation and corruption as accepted ways of threats of entry. Moreover, what terrifies me is that […]
Leg Zero: Threat of Entry. Porter´s Industry Analysis. Part II.
Good morning to all of you. I hope you have started your week and you are really doing well with all your activities. Last Saturday I promised to continue with the […]
Eleonora Escalante Strategy Ocean Race 2017-2018
Dear all: Find my first approach of themes to cover for our 2017-2018 strategy ride. The content is designed to be understood by everyone who´leads or has beautiful businesses, entrepreneurs, […]
Leg Zero: The Bargaining Power of Buyers. Porter´s Industry Analysis. Part 2.
Have a beautiful day, I wish you are happy and well. October is full of beautiful days. October as much as September are months full of amazing colors. The sky […]
Leg Zero: The Bargaining Power of Buyers. Porter´s Industry Analysis. Part 1.
Today is the turn of the fourth force of Porter: Bargaining Power of Buyers. Let me start today, by sharing with you, what Professor Robert Grant has written in relation […]
Leg Zero: Successful Differentiation for market leadership…
Successful Differentiation creates lasting market power and influence over customers or competitors. The traditional metric to measure market power and influence has been the “relative market share”. Relative market share […]
Leg Zero: The Bargaining Power of Suppliers. Porter´s Industry Analysis. Part 2.
Dear all: Find attached my set of slides about the Bargaining Power of Suppliers. These key determinant factors are likely to be important in determining the bargaining power of suppliers […]
Leg Zero: Substitutes of “Toys R Us” as a retailer of toys.
Dear and beautiful audience: Someone posted a question, asking why did I consider the rest of retailers as substitutes of “Toys R Us”, instead of naming the substitutes of “Toys […]
Leg Zero: Pressure from Substitutes: Porter´s Industry Analysis Model. Part V.
Today I will like to continue with the Threat of Substitutes Porter´s Force. I set up the table with “Toys R Us” example because I wished to share with you […]
Leg Zero: Pressure from Substitutes: Porter´s Industry Analysis Model. Part IV.
Good Morning to all. Hope you are thriving in every possible way. As I promised last week, I will continue with Porter´s Threat of Substitutes Force. I hope to finish […]
Leg Zero: Pressure from Substitutes: Porter´s Industry Analysis Model. Part III.
Have a beautiful weekend for tous: Please remember, Porter´s industry competitive analysis has been a wonderful starting point. Do not dismiss Porter even though there are other strategy models around. […]
Leg Zero: Pressure from Substitutes: Porter´s Industry Analysis Model. Part II.
Good morning to all. I decided to start this blog some months ago because I really wish to help others. I decided to help people through knowledge explained in the […]
Leg Zero: Porter´s Model Explained. First Force: Industry Rivalry. Summary.
Hello, here in my hometown is the celebration day of Independence from Spain. The celebrations included several parades with students marching bands, military bands, parades of the Salvadoran legends characters and […]
Leg Zero: Porter´s model explained (Part X). Industry Rivalry. Corporate Stakes.
We have almost finished with the first competitive force, Industry Rivalry. I have tried to explain with common words, with simple terms and humble examples, what is the meaning of […]
Leg Zero: Porter´s model explained (Part IX). Industry Rivalry. Information Technology.
Bonjour a tous!!! Today we will continue with the first competitive force of Porter´s Model. This day is the turn to understand the meaning of the next key determinant factor: […]
Leg Zero: Porter´s model explained. Industry Rivalry. Switching Costs. (Part VIII)
Bonjour a tous again! This day is the turn of Switching Costs. SWITCHING COSTS are the costs a consumer incurs when he or she decides to change product brands, suppliers, services […]
Eleonora Escalante Strategy Strategic Reflections Think Tank 
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