Leg 5. From Hong Kong to Guangzhou (IV). Each industry has its own life-cycle curve.

Leg 5. From Hong Kong to Guangzhou (III). How industries evolve?

Good night to all of you. Today I went swimming in the morning, and meanwhile my 2500 m training workout, I thought of this topic a lot. I wonder how […]

Leg 5. From Hong Kong to Guangzhou (II): Drivers of the Industry Evolution.

Good Afternoon for you. Today´s topic is “Drivers of the Industry Evolution”. As far as the Volvo Ocean Race 2017-2018, the teams are going to stay in Hong Kong until […]

Leg 5. From Hong Kong to Guangzhou (I). Industry Evolution explained.

Good morning to all! Today is a pleasant day here in my hometown San Salvador. It is a bit windy and the sun is shining so lovely. We will start […]

When in Hong Kong stopover, let´s visit some topics.

Good Morning to all of you! Some updates for today: It is a new Monday and we are happy enough to stay in Hong Kong for two weeks. For those […]

How are we going to organize ourselves for the digital tech future? Do we have an idea?

Before going to sleep, In addition, I would like to clarify that my prototype idea of how the new companies must be organized in a digital world, is just an […]

Leg 4. From Melbourne to Hong Kong. Done!

If you wish to download this set of slides in PDF Format Click here: Eliescalante Leg 4 Social Media Segmentation f 19Jan 2018 I hope to arrive before Team Akzo Nobel. […]

Leg4. From Melbourne to Hong Kong. What is content?

Bonjour a Tous! I would like to share with you the last slides prepared for the Leg 4. At this moment teams, Scallywag and Dongfeng have arrived at Hong Kong. […]

Leg 4. From Melbourne to Hong Kong (VIII). What type of social media personality do we have?

Good afternoon! We are at full speed racing trying to finalize the topics about Social Media. I believe I will be able to finish the race tomorrow afternoon (CET time). […]

Leg 4. From Melbourne to Hong Kong (VII). Segmenting audiences “using” social media platforms…

Good Morning! Wishing you a beautiful day.  Today´s topic is “Social Media Segmentation Objectives”. I would like to clarify first, that each “social media” platform has the capacity to offer […]

Leg 4. From Melbourne to Hong Kong (VII). Social Media is used for…

Dear all: Today I have prepared a set of slides with the purpose of bringing you some ideas in which the social media industry has been segmented.  Let´s do the […]

Leg 4. From Melbourne to Hong Kong (VI). Social Media, who do you think you are?…

Bonjour a Tous!. The Volvo Ocean Race Teams are now leaving the torturous Doldrums, and they are expecting to arrive at Hong Kong in 6 or 7 days. And we […]

Leg 4. From Melbourne to Hong Kong (V). Being Unique and Mightier for a Specific Crew!

Bonjour a Tous again! Today we will finish the topic of  Generic Business Strategies. The three top teams at the moment at the Volvo Ocean Race 2017-2018 are the US-Danish Vestas, […]

Leg 4. From Melbourne to Hong Kong (IV). Stay Focused when stuck in the Doldrums!

Bonjour a Tous again! For those of you who are new to my blog, the Volvo Ocean Race 2017-2018 is a unique worldwide sailing racing event that started last year, […]

Leg 4. From Melbourne to Hong Kong (II). Do we go for lower-cost or something different?

Good morning to all of you!!!!Tomorrow is Kings Day (Día de Reyes) or the Epiphany Day. “Día de Reyes” is a tradition, in which we will share un “Roscón de […]

Leg 4. From Melbourne to Hong Kong (I). Generic Strategies Framework.

Happy afternoon for all of you. Before starting with today´s topic, let me explain to you why it is so relevant for us to learn the strategy management material it […]