Cape Town Picnic (II): Artificial Intelligence, Robotics and Automation.
When preparing the topic for today, I thought… 24 years ago when I got my B.S. in Civil Engineering, if I was requested to give my opinion about Artificial Intelligence […]
Cape Town Picnic (I): Industrial Internet of Things
Good Morning to all of you. Hope you had a beautiful weekend. Are you ready to hit the road and enjoy our picnic topics for the week? Let´s start today […]
Cape Town Tour: Heading up for a picnic with you to talk about other trendy technologies.
Good Morning to all of you. Here in San Salvador Town, the weather is mild, a bit windy and sunny. We see sunny weekends ahead in Cape Town too. The sunny […]
Cape Town Break: A tour to IoT (II)
Good afternoon to all! During the Volvo Ocean Race’s Cape Town stopover, I decided to continue writing. Since all the teams are now resting and recovering after Leg 2 brutal […]
Cape Town Break: A tour to IoT (I)
As I promised yesterday, during the following days before Leg 3 start date, I will write about the IoT or Internet of Things, and some other digital technology topics. Let´s […]
Leg 2 from Lisbon to Capetown. Completed.
Good morning to all of you. It is Monday 27th of November 2017. Cyber Monday for USA people. The last Monday of November for the rest of the world. Let […]
Leg 2 from Lisbon to Cape Town (VIII). Theme 2: Bases for segmenting business markets and government entities.
Good Morning! There are still three boat teams remaining on its way to Cape Town. Cape Town is 8 hours ahead of El Salvador. According to Volvo Ocean Race website, […]
Leg 2 from Lisbon to Cape Town (VII). Bases for segmenting business markets and government entities.
Hi to all of you. We will continue with the topic Bases for segmenting business markets. Buying Situations Any organization buyer or business buyer faces many decisions in making a […]
Leg 2 from Lisbon to Cape Town (VI). Bases for segmenting business markets and government entities.
Hello, hola, hi! Here we are today: We will start with the topic of segmenting for Businesses and Government Markets. I will dedicate a couple of days to this theme. […]
Leg 2 from Lisbon to Cape Town (V). Competitor Analysis .
Competitor Analysis is nothing else than what is called Competitive Intelligence. The purpose of Competitor Analysis is to predict, forecast and determine the influence of the behavior of our closest […]
Important Notice: Theme 3 from Leg 2, Social Media Segmentation is deferred to Leg 4.
Hi to all of you today. Another day and the 7 teams are racing towards Cape Town. “The second leg of the Volvo Ocean Race might be entering its final […]
Leg 2 from Lisbon to Cape Town (IV). Strategic Group Analysis.
Good day for all of you. Today theme is Strategic Group Analysis. Here we are again. The analysis of the strategic groups in an industry can offer important insights to executives. This […]
Leg 2 from Lisbon to Cape Town (III). An example of Intra-Industry Segmentation.
Hi to all of you. Find below the example on how to apply the Intra-Industry Segmentation Analysis. The case I have chosen as an example is the following: “Comillas Pontifical […]
Leg 2 from Lisbon to Cape Town (II). Stages in Intra-Industry Segmentation.
Hello to all of you. Today we will go through the topic Stages in Intra-Industry Segmentation Analysis. Let me share with you “literally” word by word, what Professor Robert Grant […]
Leg 2 from Lisbon to Cape Town (I). Why an Intra-Industry Segmentation Analysis?
Today I have decided to post again. Why? Well because I need to finish all these topics which are long and the Volvo Ocean Race Leg 2 is at halfway. […]
Leg 2 from Lisbon to Cape Town. Theme 1: Segmentation Consumer Markets. Summary and Conclusions.
Hola a todos. From San Salvador City. Here we are today. We will finish today with this theme, and I hope to be ready to start the next theme 2 […]
Leg 2 from Lisbon to Cape Town. Theme 1: Segmentation Consumer Markets. Part 7.
Hello!!! We will continue today with the topic I promised from yesterday. Let´s start because we have a lot to cover today. Bases for segmentation and the 4 main categories to […]
Leg 2 from Lisbon to Cape Town. Theme 1: Segmentation Consumer Markets. Part 6.
Good morning to all of you. San Salvador is windy and sunny today. The Volvo Ocean Race seven teams have exited the Doldrums. The leading teams should reach the equator […]
Leg 2 from Lisbon to Cape Town. Theme 1: Segmentation Consumer Markets. Part 5.
What is the role of segmentation in building growth and profitability?. Segmentation increases profit opportunities because different groups of consumer attach different economic or psychological values to the solutions (products, […]
Leg 2 from Lisbon to Cape Town. Theme 1: Segmentation Consumer Markets. Part 4.
The theme of today is Understanding the Consumer Buying Process. As you can see, we have to sail fast in order to finish these topics which are particularly extensive. Again […]
Leg 2 from Lisbon to Cape Town. Theme 1: Segmentation Consumer Markets. Part 3.
Hope you have a good weekend. During Leg 2, the Volvo Ocean Race teams do not stop to sail on the weekends, neither do I. We will continue this day […]
Leg 2 from Lisbon to Cape Town. Theme 1: Segmentation Consumer Markets. Part 2.
Hello to all! We will continue with the theme Understanding Customer Behavior. We mentioned the personal factors in the last post. Today will dig a bit more into the third […]
Leg 2 from Lisbon to Cape Town. Theme 1: Segmentation Consumer Markets. Part 1.
Good afternoon. Let me start today with the first topic from the Outline Theme one: Segmentation Consumer Markets: 1. Understanding Consumer Behavior. Let´s go to the basics of the segmentation […]
Leg 2 from Lisbon to Cape Town. Segmentation themes.
Dear all: The boats have raced fast during the last two days. I am fascinated with the sailing adventure of these teams. If you follow their videos and pictures, what you […]
Leg 2 from Lisbon to Cape Town. Segmentation.
Have a pretty day. The Lisbon port has said goodbye to the 7 teams. The stop at the Portuguese shore is finished. Done. And all the teams have started to […]
Leg 1. Recap Leg 1. Understanding “Core Business”. Part II.
Good morning to all. Each 29th of September, the World Heart Day is celebrated each year. Many monuments and buildings in several important cities turned red illuminating its surroundings in support […]
Leg 1. Summary. Understanding “Core Business”. Part I.
Dear all: Hope you are doing super well. The Volvo Ocean Race Leg 1 finished last Saturday. Leg 2 is a 7,000 nautical miles run south, starting from Lisbon next […]
Leg 1. Understanding Core Business. Part IV. Vestas 11th Hour Racing won!.
Dear All: “Vestas 11th Hour Racing has won Leg 1 of the Volvo Ocean Race, crossing the finish line in the River Tagus in Lisbon, Portugal on Saturday afternoon”. Congratulations! […]
Leg 1. Understanding Core Business. Part III.
Good Morning! Bonjour a Tous! The 7 sailing teams at the Volvo Ocean Race are near Lisbon. It seems they will be ready to arrive tomorrow. I would like to […]
Eleonora Escalante Strategy - Strategic Reflections Think Tank 
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