Saturday thought…
“No country can really develop unless its citizens are educated”. Nelson Mandela. Thanks to the people who read this blog. I assume if you […]
Leg 2 from Lisbon to Cape Town (VIII). Theme 2: Bases for segmenting business markets and government entities.
Good Morning! There are still three boat teams remaining on its way to Cape Town. Cape Town is 8 hours ahead of El Salvador. According to Volvo Ocean Race website, […]
Leg 2 from Lisbon to Cape Town (VII). Bases for segmenting business markets and government entities.
Hi to all of you. We will continue with the topic Bases for segmenting business markets. Buying Situations Any organization buyer or business buyer faces many decisions in making a […]
Strategic Reflection from our heart. Let’s be thankful… With gracious gratitude.
Hi…. I know today all Americans are almost ready to celebrate Thanksgiving. Even though it is not a tradition to celebrate it in El Salvador, many families with members who […]
Leg 2 from Lisbon to Cape Town (VI). Bases for segmenting business markets and government entities.
Hello, hola, hi! Here we are today: We will start with the topic of segmenting for Businesses and Government Markets. I will dedicate a couple of days to this theme. […]
Leg 2 from Lisbon to Cape Town (V). Competitor Analysis .
Competitor Analysis is nothing else than what is called Competitive Intelligence. The purpose of Competitor Analysis is to predict, forecast and determine the influence of the behavior of our closest […]
Important Notice: Theme 3 from Leg 2, Social Media Segmentation is deferred to Leg 4.
Hi to all of you today. Another day and the 7 teams are racing towards Cape Town. “The second leg of the Volvo Ocean Race might be entering its final […]
Leg 2 from Lisbon to Cape Town (IV). Strategic Group Analysis.
Good day for all of you. Today theme is Strategic Group Analysis. Here we are again. The analysis of the strategic groups in an industry can offer important insights to executives. This […]
Leg 2 from Lisbon to Cape Town (III). An example of Intra-Industry Segmentation.
Hi to all of you. Find below the example on how to apply the Intra-Industry Segmentation Analysis. The case I have chosen as an example is the following: “Comillas Pontifical […]
Leg 2 from Lisbon to Cape Town (II). Stages in Intra-Industry Segmentation.
Hello to all of you. Today we will go through the topic Stages in Intra-Industry Segmentation Analysis. Let me share with you “literally” word by word, what Professor Robert Grant […]
Leg 2 from Lisbon to Cape Town (I). Why an Intra-Industry Segmentation Analysis?
Today I have decided to post again. Why? Well because I need to finish all these topics which are long and the Volvo Ocean Race Leg 2 is at halfway. […]
Leg 2 from Lisbon to Cape Town. Theme 1: Segmentation Consumer Markets. Summary and Conclusions.
Hola a todos. From San Salvador City. Here we are today. We will finish today with this theme, and I hope to be ready to start the next theme 2 […]
Leg 2 from Lisbon to Cape Town. Theme 1: Segmentation Consumer Markets. Part 7.
Hello!!! We will continue today with the topic I promised from yesterday. Let´s start because we have a lot to cover today. Bases for segmentation and the 4 main categories to […]
Leg 2 from Lisbon to Cape Town. Theme 1: Segmentation Consumer Markets. Part 6.
Good morning to all of you. San Salvador is windy and sunny today. The Volvo Ocean Race seven teams have exited the Doldrums. The leading teams should reach the equator […]
Leg 2 from Lisbon to Cape Town. Theme 1: Segmentation Consumer Markets. Part 5.
What is the role of segmentation in building growth and profitability?. Segmentation increases profit opportunities because different groups of consumer attach different economic or psychological values to the solutions (products, […]
Leg 2 from Lisbon to Cape Town. Theme 1: Segmentation Consumer Markets. Part 4.
The theme of today is Understanding the Consumer Buying Process. As you can see, we have to sail fast in order to finish these topics which are particularly extensive. Again […]
Leg 2 from Lisbon to Cape Town. Theme 1: Segmentation Consumer Markets. Part 3.
Hope you have a good weekend. During Leg 2, the Volvo Ocean Race teams do not stop to sail on the weekends, neither do I. We will continue this day […]
Leg 2 from Lisbon to Cape Town. Theme 1: Segmentation Consumer Markets. Part 2.
Hello to all! We will continue with the theme Understanding Customer Behavior. We mentioned the personal factors in the last post. Today will dig a bit more into the third […]
Segmentation. Do you wish Cheesecake?
The Segmentation themes are very extensive, we will have to sail faster, as fast as we can to reach Cape Town in time. I won´t stop to publish until we […]
Leg 2 from Lisbon to Cape Town. Theme 1: Segmentation Consumer Markets. Part 1.
Good afternoon. Let me start today with the first topic from the Outline Theme one: Segmentation Consumer Markets: 1. Understanding Consumer Behavior. Let´s go to the basics of the segmentation […]
Leg 2 from Lisbon to Cape Town. Segmentation themes.
Dear all: The boats have raced fast during the last two days. I am fascinated with the sailing adventure of these teams. If you follow their videos and pictures, what you […]
Leg 2 from Lisbon to Cape Town. Segmentation.
Have a pretty day. The Lisbon port has said goodbye to the 7 teams. The stop at the Portuguese shore is finished. Done. And all the teams have started to […]
Leg 1. Recap Leg 1. Understanding “Core Business”. Part II.
Good morning to all. Each 29th of September, the World Heart Day is celebrated each year. Many monuments and buildings in several important cities turned red illuminating its surroundings in support […]
Leg 1. Summary. Understanding “Core Business”. Part I.
Dear all: Hope you are doing super well. The Volvo Ocean Race Leg 1 finished last Saturday. Leg 2 is a 7,000 nautical miles run south, starting from Lisbon next […]
Strategic Reflection from our heart. Love you, always.
The only way to do great work is to love what you do. If you have not found it yet, keep looking. Do not settle. As with all matters of […]
Leg 1. Understanding Core Business. Part IV. Vestas 11th Hour Racing won!.
Dear All: “Vestas 11th Hour Racing has won Leg 1 of the Volvo Ocean Race, crossing the finish line in the River Tagus in Lisbon, Portugal on Saturday afternoon”. Congratulations! […]
Leg 1. Understanding Core Business. Part III.
Good Morning! Bonjour a Tous! The 7 sailing teams at the Volvo Ocean Race are near Lisbon. It seems they will be ready to arrive tomorrow. I would like to […]
Leg 1. Understanding “core business”. Part II.
The core business is one of the most important concepts we must understand in our companies when we wish to strategize. We profit from the “core”… and if you think […]
Leg 1. Understanding “Core Business”. Part I.
The Volvo Ocean Race 2017-2018 started last Sunday. We can follow the race “LIVE” at their website: Volvo Ocean Race 2017-2018. Also if you wish to get used to the Volvo […]
Why did I choose the Volvo Ocean Race as my strategy route for you?
Today someone asked me why did I choose the Volvo Ocean Race 2017-2018 as the figure to share with you my knowledge, why didn’t I choose an African Safari or […]
Eleonora Escalante Strategy - Strategic Reflections Think Tank 
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