Leg 4. From Melbourne to Hong Kong. Done!
If you wish to download this set of slides in PDF Format Click here: Eliescalante Leg 4 Social Media Segmentation f 19Jan 2018 I hope to arrive before Team Akzo Nobel. […]
Leg4. From Melbourne to Hong Kong. What is content?
Bonjour a Tous! I would like to share with you the last slides prepared for the Leg 4. At this moment teams, Scallywag and Dongfeng have arrived at Hong Kong. […]
Leg 4. From Melbourne to Hong Kong (VIII). What type of social media personality do we have?
Good afternoon! We are at full speed racing trying to finalize the topics about Social Media. I believe I will be able to finish the race tomorrow afternoon (CET time). […]
Leg 4. From Melbourne to Hong Kong (VII). Segmenting audiences “using” social media platforms…
Good Morning! Wishing you a beautiful day. Today´s topic is “Social Media Segmentation Objectives”. I would like to clarify first, that each “social media” platform has the capacity to offer […]
Leg 4. From Melbourne to Hong Kong (VII). Social Media is used for…
Dear all: Today I have prepared a set of slides with the purpose of bringing you some ideas in which the social media industry has been segmented. Let´s do the […]
Leg 4. From Melbourne to Hong Kong (VI). Social Media, who do you think you are?…
Bonjour a Tous!. The Volvo Ocean Race Teams are now leaving the torturous Doldrums, and they are expecting to arrive at Hong Kong in 6 or 7 days. And we […]
Leg 4. From Melbourne to Hong Kong (V). Being Unique and Mightier for a Specific Crew!
Bonjour a Tous again! Today we will finish the topic of Generic Business Strategies. The three top teams at the moment at the Volvo Ocean Race 2017-2018 are the US-Danish Vestas, […]
Leg 4. From Melbourne to Hong Kong (IV). Stay Focused when stuck in the Doldrums!
Bonjour a Tous again! For those of you who are new to my blog, the Volvo Ocean Race 2017-2018 is a unique worldwide sailing racing event that started last year, […]
Leg 4. From Melbourne to Hong Kong (III). Are we different enough Argentina?
Argentina´s Differentiation Strategy will be achieved only when it provides something unique that is valuable to investors beyond simply offering a good low price as it has been the case […]
Leg 4. From Melbourne to Hong Kong (II). Do we go for lower-cost or something different?
Good morning to all of you!!!!Tomorrow is Kings Day (Día de Reyes) or the Epiphany Day. “Día de Reyes” is a tradition, in which we will share un “Roscón de […]
Leg 4. From Melbourne to Hong Kong (I). Generic Strategies Framework.
Happy afternoon for all of you. Before starting with today´s topic, let me explain to you why it is so relevant for us to learn the strategy management material it […]
New Year 2018. Good Bye Melbourne – Hong Kong in sight.
It is January 2nd, 2018. A new year, with new inspirations and new occasions and experiments. How wonderful it is to have a new year again. I don´t know about […]
Happy New Year 2018!!!
Wishing you the most beautiful, wise, adorable, and healthy 2018. May the miracle of love shine in all our hearts!!! I wish all your goals, dreams, beautiful businesses, and ideas […]
We all live in a yellow submarine… Our Generational Clash (II)
Good Morning to all of you… Yesterday after visiting Melbourne QVM, we started with the theme “Our Generational Clash”. Right now, four different generational groups segmented by age are all […]
A trip in Melbourne inspired me to write about our Generational Clash (I).
Good night to all of you. After finishing Leg 3 and now in Melbourne, I decided to visit Melbourne online. According to Lonely Planet, “Melbourne is consistently voted the world’s […]
A “Deja vu”: we are losing the best of our childhood…
The more I read about the last emerging technologies such as machine learning, AI, big data analytical tools, virtual reality, etc… the saddest the song of my heart when thinking […]
Congratulations to all the teams…
Hello… I hope you had a beautiful and joyful Christmas day. All the teams are now in Melbourne. Akzo Nobel (the Dutch team) is almost there too. Congratulations on arriving […]
Leg 3. From Cape Town to Melbourne (IX). In summary, Leg 3 is done.
Good morning! It is 6:53 am CST. Starting this post one day before Christmas. We have finished the race to Melbourne before Mapfre and Dongfeng Race Team. Amazing!!! We have covered […]
Leg 3. From Cape Town to Melbourne (VIII). There is not one framework for Analyzing Resources and Capabilities…
Dear all: I hope you are doing well and happy. First of all, we are expecting Christmas so much. Many are probably preparing the dinner meals in advance, others are […]
Strategic Reflection from our heart. All I wish for Christmas is you!
As a human parenthesis in this Leg 3 race, I wish for you the most beautiful Christmas season. My wishes of kindness, abundance of love, and quality family time. My […]
Leg 3. From Cape Town to Melbourne (VII). Competitive Advantage as a result of Resources and Capabilities.
Good Morning. It is a beautiful day here in town. Yesterday MAPFRE team surpassed Dongfeng Race Team leadership. “Spanish crew MAPFRE broke the Leg 3 deadlock on Wednesday after 10 […]
Leg 3. From Cape Town to Melbourne (VI). Competitive advantage as a result of Resources and Capabilities.
Have a beautiful day. I would like to share with you what I believe should be the model for the future organization. Yesterday I mentioned to you about the “satellite […]
Leg 3. From Cape Town to Melbourne (V). Introduction of a new idea for organizational capabilities analysis. Version 2.0
Bonjour a Tous! Yesterday I posted this same article without pictures, without slides, without figures or diagrams, without cartoons, without videos, without any pretty image. And I did it on […]
Leg 3. From Cape Town to Melbourne (V). Introduction of a new idea for organizational capabilities analysis. Version 1.0
Good night to all of you. It is almost 6pm C.S.T. I can´t miss the opportunity to post on Sunday. Blessings to you. Today topic is organizational capability. I will […]
Leg 3. From Cape Town to Melbourne (IV). Putting people at the core.
Hello to all: It is a joyful blessing for me to write again. Even though my English writing is not as complete, rhetoric, pretty, delightful and metaphoric as with my […]
Apology for being absent of my blog today due to sickness.
Good morning: I want to apologize for being absent from the blog today. I have a valid reason for being absent. Yesterday I went swimming, and the pool water was […]
Leg 3. From Cape Town to Melbourne (III). Without resources what can we do?…
Good afternoon. Today´s topic is Resources of the firm. I pray for the seven teams at the Volvo Ocean Race 2017-2018 could be safe and moving out from the strong Southern Ocean […]
Leg 3. From Cape Town to Melbourne (II). Crafting Strategy.
Bonjour a Tous. Hope all is well. The weather continues to be cold in here. It is cold outside!. According to the weather local specialists, we have experienced around 8 […]
Leg 3 has started. From Capetown to Melbourne (I)
Good Morning to all of you. Before starting, I would like to wish you a beautiful December festivities season. I hope you had a wonderful weekend. Despite the weather. These […]
Eleonora Escalante Strategy - Strategic Reflections Think Tank 
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